Slapfish Splashes into Northern Virginia
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Slapfish Splashes into Northern Virginia

January 24, 2018 // // Slapfish, a modern seafood franchise serving up bold, crave-worthy dishes in a fast casual setting, announces the opening of its newest location in Ashburn, VA. The first restaurant in Virginia - and 12th location total - is slated to open its doors at 44727 Thorndike Street in One Loudoun in early June 2018 as it continues spreading its brand of ridiculously fresh, refreshingly responsible seafood across the nation.

Known for inventive dishes like the Clobster Grilled Cheese and Chowder Fries, the modern seafood shack has created a niche in the marketplace, serving up well-managed seafood in a casual environment. Catering to both health-conscious individuals and those looking to indulge, Slapfish One Loudoun offers an array of heart-healthy dishes including the Lobster Grinder, Baja Mahi Sandwich, Grilled Shrimp Burrito, and a rotating menu of seasonal salads, bowls and sandwiches.

“Expanding into Northern Virginia makes perfect sense for our brand, as it offers easy access to unlimited seafood off the shores,” says Chef Andrew Gruel, founder and CEO of Slapfish. “With the booming population and demand for quality, convenient seafood offerings in the area, Ashburn is a natural fit for our first East Coast location.”

Slapfish One Loudoun is owned and operated by brothers Mike and Phil Nguyen. Growing up working at their parent’s Vietnamese restaurant, the duo discovered their passion for restaurants at a young age. After being introduced to Slapfish by their eldest brother in California, the current Dentist and Mortgage Specialist fell in love with the brand. Several months later, when they had no luck finding quality lobster rolls in the Ashburn area, the brothers knew they had to bring Slapfish to their community, and signed a franchise agreement in early 2017. Named one of the “Top 50 Places to Live” by Time magazine, the flourishing city of Ashburn is an ideal market for Slapfish to expand into.

“With our close proximity to Maryland and the coast, seafood is a big deal for locals, yet surprisingly, there is a major lack of quality offerings in the market,” adds co-owner Mike Nguyen. “We look forward to getting back into the restaurant scene and bringing this incredible concept to our community. One Loudoun is a rapidly expanding area, and we are confident that residents will fall in love with Slapfish, just as we did!”

Founded by Chef Gruel in 2011, Slapfish started as a food truck serving boat-to-plate seafood and quickly grew into eleven brick-and-mortar locations, with upcoming openings in South Korea, the UK, Oklahoma, Nevada, Arizona, Florida and Northern California in 2018. With plans to open five locations throughout Northern Virginia by 2022, the Nguyen brothers look forward to making Slapfish a household name in partnership with Gruel.

For more information on Slapfish, visit To learn about franchising opportunities, visit

About Slapfish

Slapfish is a Modern Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of gourmet. Slapfish has created a distinct brand that revolves around drool-worthy “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu boasts a variety of daily and seasonally changing features, seafood from Sea to Table, and bib-worthy dishes with bold flavors. The brand currently has eleven units open, with over 150 more locations in development both domestically and internationally.

As the nation’s fastest growing seafood chain and largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number three in the “2017 Fast Casual Top 100 Movers & Shakers” list and QSR magazine’s “The 40/40 List”. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017”, and in Nation’s Restaurant News’ “2017 Power List”.

Media Contact:

Lauren Barbian

Laura Collins
(312) 878-1222

SOURCE Slapfish



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