Yvette Martinez Promoted to Vice President of Operations of BRIX Holdings
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Yvette Martinez Promoted to Vice President of Operations of BRIX Holdings

January 25, 2018 // Franchising.com // DALLAS - BRIX Holdings, LLC of Dallas Texas announces the promotion of Yvette Martinez, long time operations executive of Souper Salad to Vice President of Operations for all BRIX brands.

Martinez, a Houston resident will report to President and CEO Craig Erlich and will be responsible for directing the operations of over 200 domestic and international locations of Souper Salad, Red Mango, RedBrick Pizza and Smoothie Factory. She will also coordinate with other departments including marketing, product development, legal and construction/project management from the Dallas based headquarters.

“Yvette is one of the most experienced people in restaurant operations I know, having spent 18 years in operations at Souper Salad where she worked her way up from a cashier position,” says Craig Erlich, President and CEO of BRIX Holdings. “She is an extremely talented leader and understands every facet of restaurant operations, guest experience, development, distribution and systems.”

Martinez first started at Souper Salad in 1999 as a cashier and quickly worked her way up the ladder. In 2010, Martinez was promoted to district manager over the Houston market. BRIX Holdings acquired Souper Salad in 2014 and Martinez was quickly promoted to Director of Operations for Souper Salad and soon thereafter her responsibilities expanded to include RedBrick Pizza, which had been acquired by BRIX Holdings in 2013.

“I’ve had the fastest career growth since I became part of the BRIX family,” says Martinez. “My four-year-old daughter inspires me on a daily basis and I strive every day to be an inspiration and role model to her. I am very grateful for the opportunities, guidance and support the BRIX team has provided and I look forward to opening new locations across the country.” Martinez’s goal is to open 25-30 new locations in 2018.

“There is no one more deserving for this promotion,” says Dan Hernandez, former owner of Souper Salad and current Souper Salad franchisee. “From day one, she was very supportive and was always there whenever or however we needed her and consistently puts the company and franchisees first. BRIX is very lucky to have her on their team.”

About BRIX Holdings, LLC

BRIX Holdings, LLC is a Dallas-based company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the single-unit owner/operator franchisee and have the potential to grow into national and international award-winning chains. The current BRIX Holdings franchise portfolio includes the Red Mango® Yogurt Café Smoothie & Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza® Kitchen Cafe, Greenz® and Souper Salad® chains.

Media Contact:

Cortney Haygood
BizCom Associates




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