Better Homes and Gardens Real Estate Celebrates 10-Year Anniversary with Relaunch of Industry-Wide Beta Brokers Program
Platform allows brokers to showcase innovation and inspires industry to think differently.
January 26, 2018 // Franchising.com // MADISON, N.J. - In celebration of its ten-year anniversary, Better Homes and Gardens® Real Estate today announced the refresh and relaunch of the Beta BrokersSM program, formerly known as the Beta Brokerage® project, an online network of pioneering brokers who are revealing their keys to success. The reimagined platform allows real estate professionals to gather and employ best practices across marketing, operations, technology, business planning, and more.
By building a centralized hub that showcases ideas from trailblazers in real estate with a shared commitment to differentiation, the Beta Brokers program creates an ecosystem for professionals to network, brainstorm, and learn. In addition to promoting peer-to-peer engagement, brokers have the opportunity to construct their own collaborative spheres of influence. With the access to informative case studies, the program provides real estate professionals with a behind-the-scenes view into next generation business strategies, intended to help the industry spark new interpretations of longstanding practices.
“As we reflect on our core values and brand identity across the past decade, Better Homes and Gardens Real Estate has been consistently committed to sparking new conversations and challenging the status quo,” said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate. “To celebrate our brand’s exciting ten-year milestone, we’ve identified an innovative group of real estate pioneers – continuous proofs-of-concept who are taking exciting, measured risks to evolve the art and science of real estate. In return for their commitment to ingenuity, we are excited to magnify their voices across the industry for the benefit of everyone in real estate.”
The Beta Brokers program teamed up with esteemed real estate creative agency 100watt, which conducted extensive research to identify a core group of brokerage to kick off the relaunch. Categories available on this network include community, core values, culture, marketing, philanthropy, recruiting, social media, technology, and training.
“RESF is proud to be a part of Better Homes and Gardens Real Estate’s Beta Brokers program,” said Jorse Guerra, President and Chief Executive Officer, RESF Real Estate in Miami Florida. “We share BHGRE®’s commitment to collaboration, and ope that by sharing our story, we can contribute to the continued evolution of the industry. We know from experience that the richest pool of innovation and transformational ideas often comes from our colleagues and professional networks. We are proud to be a member of the Beta Brokers network of brokers to share ideas with like-minded companies, both to teach and to learn.”
The Beta Brokers program salutes the entrepreneurial spirit of these real estate brokers, and will package and share compelling content as new contributors join throughout the coming year. Better Homes and Gardens Real Estate also invites interested innovators to apply to join the growing network.
To view the case studies or to learn more about joining, visit www.BetaBrokers.com.
@BHGRealEstate celebrates 10-Year anniversary with relaunch of industry-wide beta brokers network. #realestate
About Better Homes and Gardens® Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes over 11,000 affiliated sales associates and approximately 350 offices serving home buyers and sellers across the United States, Canada and the Bahamas.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
Better Homes and Gardens® Real Estate LLC
SOURCE Better Homes & Gardens®