Top Producer for Massage Heights Becomes Area Representative for Dallas, Texas
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Top Producer for Massage Heights Becomes Area Representative for Dallas, Texas

Jennifer Burlington Will Lead Regional Franchise Development Efforts in the Dallas Market

SAN ANTONIO - Feb. 1, 2018 // PRNewswire // - Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today that it has named Jennifer Burlington as its Area Representative for Dallas, Texas. With six Retreats currently open in the market, the brand has continued to target Dallas as a prime market for expansion. Burlington will be spearheading the brand's franchise development in the area, aiming to open 15 new Retreats over the next five years.

Jennifer Burlington assumed ownership of her first Retreat in April 2008. Over the past decade, Burlington has grown to be one of Massage Heights' most successful multi-unit operators, owning and operating four top-performing Massage Heights Retreats throughout San Antonio with the support of her regional vice president of operations for the Dallas-Fort Worth market, Chad Reid. Prior to relocating to San Antonio, Burlington was a Dallas resident for 12 years. Her familiarity with the market and extensive experience of the brand, coupled with the support from Reid, positions her for success as she leads Massage Heights' aggressive franchise development efforts in the area.

"I'm honored to be entrusted with growing the Massage Heights brand in my home state of Texas," said Burlington. "The opportunity to be the area representative of Dallas is one that comes naturally to me since I have experienced firsthand the tremendous success that comes with owning and operating a Massage Heights Retreat. I feel that my personal experience as an owner will differentiate the franchise process, and is a testimony I'm proud to share with prospective franchisees."

"As a Dallas native and current resident, I was meticulous in choosing the area representative for this region," said Tim Hicks, senior vice president of franchise operations and development for Massage Heights. "Jen is an operator first, and I believe that gives her a unique perspective that will act as a compass in finding the best franchisees to join our brand."

Massage Heights reported over $100 million in revenue and the opening of 14 Retreats nationwide in 2017 - ­ a record year in revenue for the rapidly growing franchise concept - and is now seeking qualified multi-unit franchisees to help grow its footprint by 15 Retreats in the Dallas market by the end of 2022. Prospective franchisees should have $175,000 in liquid assets and minimum $400,000 net worth per location, as well as experience in sales or retail management and managing hourly wage employees. As part of its accelerated growth strategy, the brand also is targeting franchise development in Nashville, Chicago, St. Louis, South Florida, and Las Vegas.

For more information about franchise opportunities with Massage Heights, visit or call 888-810-3940.

About Massage Heights

Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides Members and Guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale Retreat environment. Regular massage and skin therapy services help people look and feel their best from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.

Media Contact:

Caitlin Willard
Fish Consulting

SOURCE Massage Heights


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