Team Penske & Pirtek Team Up For 2018 XFINITY Series Partnership
Industry leader in fluid transfer solution sales and service to be featured on No. 22 Ford Mustang.
February 05, 2018 // Franchising.com // Team Penske announced a new partnership with Pirtek. Throughout 2018, Pirtek will be an associate partner of the NASCAR XFINITY Series (NXS) season and will serve as the primary sponsor for the team’s No. 22 Ford Mustang in the NXS race at Daytona International Speedway on Friday, July 6.
Pirtek also enjoys a productive partnership with Team Penske through the DJR Team Penske Virgin Australia Supercars Championship program, as the company continues as an associate sponsor with the team in 2018.
“We welcome Pirtek as a new partner with the Team Penske NASCAR XFINITY Series team in 2018,” said Roger Penske. “We have worked closely with Pirtek globally in several of our Penske Corporation businesses and the company has been a terrific partner with our Australian Supercars team. This new partnership will create even more opportunities to grow with the Pirtek brand this coming season.”
Pirtek is the only franchise of its kind in the United States, providing hydraulic and industrial hose replacement, sales and services. There are 73 Pirtek franchises and a fleet of Mobile Service Vehicles throughout the United States. Globally, Pirtek has more than 400 locations and 2,000 Mobile Service Vehicles in 23 countries.
The partnership with Team Penske through its XFINITY Series program will provide some high-profile marketing and promotional opportunities for Pirtek working with the team and its drivers.
“Expanding our NASCAR involvement and growing our partnership with Team Penske was a natural evolution and certainly the right avenue for us,” said Pirtek CEO Glenn Duncan. “Everyone at Pirtek was excited about our first foray into NASCAR and we couldn’t be more excited to continue our relationship with Team Penske in the NASCAR XFINITY Series.”
The No. 22 team enters the 2018 season riding the momentum of Team Penske’s fourth NXS owner title in the last five years. The team’s Monster Energy NASCAR Cup Series drivers Brad Keselowski, Joey Logano and Ryan Blaney all raced in the No. 22 Ford Mustang in 2017. Racing with them were former INDYCAR champion and 2006 Indianapolis 500 winner Sam Hornish Jr., NASCAR Camping World Truck Series (NCWTS) standout and eventual Championship 4 finalist Austin Cindric.
Pirtek will make the transition to Team Penske in 2018 after serving as a full-time associated partner with Brad Keselowski Racing and Cindric in NCWTS competition. The company served as primary sponsor for Cindric in five Truck Series races and five ARCA Racing Series starts over the past two seasons.
The NASCAR XFINITY Series season gets underway with the season-opening race at Daytona International Speedway on Saturday, Feb. 17.
Strategic Public Relations