Weight Watchers Names Gail Tifford Chief Brand Officer
Former Unilever Executive to Lead Global Brand Transformation
NEW YORK - Feb. 5, 2018 // PRNewswire // - Weight Watchers International, Inc. (NYSE: WTW) today announced that Gail Tifford has been appointed Chief Brand Officer, responsible for activating the evolution of the Weight Watchers brand. In this role, Tifford will create one voice for the organization and lead execution of that new vision in both physical and digital environments. She will report to President and Chief Executive Officer Mindy Grossman and will join the Executive Committee.
Grossman commented, "Weight Watchers is an iconic brand with enviable equity – particularly on efficacy and community. But there is also incredible opportunity to elevate the brand and make WW more meaningful to today's world. Drawing on 20 years of proven brand-building experience, Gail will build on that heritage to develop the next evolution of the Weight Watchers brand that will inspire healthy habits that fit into everyday life. Her global mindset and successful track record with rolling out disruptive technologies in support of a greater brand purpose are tremendous assets as we look toward the future, when every consumer and employee touch-point around the world exudes our core brand promise."
Tifford joins Weight Watchers from Unilever where she served as Vice President, Media North America and Global Digital Media Innovation. At Unilever, Tifford introduced the company's first digital disruption roadmap, which established a global vision and strategy for digital media innovation across social commerce, augmented reality, AI and blockchain. Prior to her tenure at Unilever, Tifford was Vice President, Strategic Partnerships at Viacom, where she led the development of multi-platform media and marketing programs for Fortune 500 companies on MTV and VH1 brands.
On her appointment, Tifford said, "I am thrilled to join the dynamic team at Weight Watchers and work on a global brand with a clear purpose and impact. The company is at a pivotal moment to form deeper, more meaningful connections with individuals and communities. With the brand's rich heritage, I look forward to being part of a movement that encourages individuals to see Weight Watchers as their lifelong partner in health and wellness and makes the magic of the Weight Watchers community inclusive for all."
Earlier in her career, Tifford spent more than 10 years at Unilever, driving long- term innovation and communication strategy for the Lipton brand in the United States and Canada, and building a growth-centric organizational culture across the Unilever marketing function globally. In 2016, Tifford co-founded #SeeHer, a key initiative of the Association of National Advertisers, to drive the more accurate portrayal of women and girls in Media and Advertising. She serves on the Board of Directors at the Fossil Group, Inc., and Tufts Hillel at Tufts University. Tifford earned her BA from Tufts University and JD from Brooklyn Law School.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is one of the most recognized and trusted brand names among weight-conscious consumers. Weight Watchers provides commercial weight management services through a global network of Company-owned and franchise operations and offers innovative, digital weight management products through its websites, mobile sites and apps. These services and products are built on the Company's weight management program, which helps millions of people around the world lose weight through sensible and sustainable food plans, activity, behavior modification and group support. Weight Watchers has an unparalleled network of service providers to assist members on their journey and also offers a wide range of products, publications and programs for those interested in weight loss and healthier living.
SOURCE Weight Watchers International, Inc.