Modern Acupuncture™ Exceeds Projections With 500 Licenses In Development In 15 Months Of Franchising
High-Growth Acupuncture Company Turns Ancient Healing Form into Health & Beauty Mega Brand With a Mission to “Make Your Life Better”
February 06, 2018 // Franchising.com // SCOTTSDALE, Ariz. - The nation’s first acupuncture franchise, Modern Acupuncture™, announced today that the company has more than 500 licenses sold and in development coast to coast across 32 states, less than 15 months after the initial franchise offering.
It was only two years ago when the vision for Modern Acupuncture began to take shape among a small group of seasoned franchise experts in Scottsdale, Ariz. Since the official launch of Modern Acupuncture in August 2016, the founders and the dynamic team they assembled have turned that vision into a reality beyond their most optimistic goals, projections and expectations. To date, the company has eight open locations in Arizona, California, Colorado, North Carolina and Texas. Seven more locations are currently under construction and scheduled to open in the first quarter of this year, with a total of 55 to 60 operating by the end of 2018.
“In what seemed like the blink of an eye, we propelled from a vision and start-up into one of the fastest growing national franchises overnight,” said Modern Acupuncture CEO Matt Hale. “In reality, it’s taken a tremendous amount of work. We have been fortunate to essentially hand pick extremely successful and experienced franchisees and regional developers to help us grow the brand the right way. If you look at the portfolio of our franchise partners, most everyone is a serial, multi-unit developer of other nationally-recognized and respected franchise concepts. Additionally, every Modern Acupuncture franchisee owns multiple licenses, which is very rare and a strong indicator of their confidence in our business model as well as a bright future for acupuncture in the U.S.”
Modern Acupuncture is the first franchise to make the natural health and cosmetic benefits of acupuncture available to people in an accessible and affordable delivery. Combining a healing form that has been validated by thousands of years of practice with a modern, clean and spa-like environment, Modern Acupuncture provides guests with a peaceful sanctuary that they can make part of their regular routine. The cosmetic acupuncture offering is a true differentiator that has become increasingly popular at each location, providing a safer and more natural alternative to reduce and prevent fine lines and wrinkles.
A visit to Modern Acupuncture feels like a relaxing retreat, where guests can unwind and possibly even fall asleep, zoning out to peaceful music during a 30-minute visit. Treatments are administered by acupuncturists who have been certified by the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM®) after completing a three-year master’s degree from an accredited school. Licensed acupuncturists utilize needle therapy on nodes to increase blood flow, but unlike traditional acupuncture, does not require the removal of any clothing to access full-body health; treatments are performed on feet, legs, arms and face.
Hale says that some of the biggest wins that have propelled the company’s growth have been bringing on credible partners in the acupuncture and medical space from the start to ensure the brand would not just be attractive to consumers, but that it would also be taken seriously by licensed acupuncturists looking for work and by medical professionals who are now realizing the importance of natural methods for pain relief in light of the opioid epidemic.
The company partnered up with world renowned acupuncturist and educator Bob Doane, EAMP, L.AC, to perfect the treatment process and standardization and to conduct the training of all the brand’s licensed acupuncturists. It also attracted accomplished and respected physician and entrepreneur Charles L. Anderson, MD, MPH, MBA, a John Hopkins and Harvard trained newborn intensive care physician with degrees from Princeton University, John Hopkins and Boston University. Along with developing multiple east coast markets, Dr. Anderson plans to help build strong relationships on behalf of the brand with doctors and others important in the medical community.
“According to the CDC, one in four people prescribed opioids will become addicted and two people die every hour from prescription opioid overdoses. I have spent my entire career focused on improving access to high quality, appropriate care solutions, and Modern Acupuncture just makes sense,” said Dr. Anderson. “The opportunity to bring a high quality, low cost alternative to opioids to the over 100 million people in the U.S. who suffer daily with chronic pain was very attractive to me. Additionally, I have met many licensed acupuncturists who are not able to find jobs and are not prepared to run a business. Modern Acupuncture will not only add jobs and improve access, but we will also help to demystify the practice and increase the public awareness of the many benefits, thereby expanding the market and increasing overall demand. It’s a classic supply and demand equation, and we have a real opportunity to make people’s lives better on both sides of the equation.”
The company has international interest but plans to concentrate on its expansion in the U.S. before exploring international partners. It’s also on track to be sold out of all regional development opportunities in the U.S. by year end.
For more information about franchising opportunities, please visit modernacupuncturefranchise.com.
About Modern Acupuncture™
Modern Acupuncture™ is a franchise concept transforming the alternative medicine market and acupuncture industry. Offering an approachable, natural pathway, validated by thousands of years of practice to better health and wellbeing, Modern Acupuncture™ is the first franchise to deliver the natural health and cosmetic benefits of acupuncture in a retreat-like setting in highly accessible neighborhood locations across the country. Founded in 2016 and based in Scottsdale, Ariz., Modern Acupuncture™ currently offers area developer and franchisee opportunities to qualifying entrepreneurs. ACU Development, LLC is the franchisor of MA Modern Acupuncture™ franchise locations and an operator in some states. In California, Florida, Kansas, New Jersey, Nevada, Oregon, Tennessee, and Washington, ACU Development, LLC and its franchisees provide management services to affiliated professional acupuncture practices. For more information, please visit www.modacu.com or call (480) 999-5505.
Partner, President of Public Relations
SOURCE Modern Acupuncture™