Firehouse Subs® Launches Round Up & Fill Your Cup Program
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Firehouse Subs® Launches Round Up & Fill Your Cup Program

JACKSONVILLE, Fla. - Feb. 20, 2018 // PRNewswire // - Firehouse Subs is giving guests the opportunity to be heroes in their community with the launch of the Round Up & Fill Your Cup program. Guests who purchase a sub combo and round up their purchase to the nearest dollar will receive a limited edition cup, personally curated by Firehouse Subs' Chief Mural Artist Joe Puskas and his team - the man behind the more than 1,110 custom murals displayed in every Firehouse Subs restaurant since 1994.

All funds raised through the Round Up & Fill Your Cup program will go directly to Firehouse Subs Public Safety Foundation® and will be used to provide funding, life-saving equipment and educational opportunities to first responders and public safety organizations across the country. Many first responders make do with older equipment and have limited or no access to needed resources. By simply enjoying a hearty and flavorful meal including an ice-cold Coca-Cola Freestyle® beverage, guests can help support local heroes in their community and across the nation. Remember, not all heroes wear capes - head to your nearest Firehouse Subs now through Sunday, April 8, 2018, or while supplies last. Additionally, please see below for a glimpse into how enjoying more subs can help save more lives.

About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. Today, the brand operates more than 1,100 restaurants in 44 states, Puerto Rico, Canada and Mexico. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. In 2017, Firehouse Subs received Technomic's Chain Restaurant Consumers' Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder sub®.

Enjoy more subs. Save more lives. To learn more, visit

Quick Facts:
More than 1,110 restaurants in 44 states, Puerto Rico, Canada and Mexico
$31+ million donated to public safety organizations via Firehouse Subs Public Safety Foundation®
Headquartered in Jacksonville, Fla.


Brittany Mirvil and Maria Coukoulis
The Zimmerman Agency

SOURCE Firehouse Subs



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