Penn Station East Coast Subs Announces 2018 Incentive Program
Program Incentivizes Store Openings In Designated Markets With Temporary Royalty Abatement
February 22, 2018 // Franchising.com // MILFORD, OHIO - Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, has extended its 2017 store opening incentive program into 2018. New restaurants in designated markets that sign a lease this year will receive royalty abatement for one year from the opening date.
“We first rolled out this program in April of 2017, and it helped us attract several highly qualified franchisees,” said Craig Dunaway, president of Penn Station East Coast Subs. “That success along with our financial stability led to the extension of the program this year. It aligns with our 2018 growth goals of attracting multi-unit franchisees and opening additional units with current store owners in our markets that still have room for growth. We have the infrastructure in place to open a significant number of stores each year, which allows us to offer this incentive program.”
The program applies only for new franchise agreements and/or leases, and all franchisees must remain in good standing. Markets eligible for the program must have a population of at least 150,000 and allow for the development of at least two locations. Some examples of markets eligible for the incentive include Detroit, Pittsburgh, Knoxville, Tenn., Chattanooga, Tenn., Richmond, Va., and Kansas City, Kan.
“Franchisee success is always top of mind for Penn Station, which is why we encourage franchisees to reinvest the money they save on royalties into their business,” Dunaway said. “The royalty abatement should give franchisees extra income to spend on grand opening and local store marketing to help new restaurants get off to a strong start.”
Cincinnati-based Penn Station East Coast Subs features grilled sub sandwiches – including the chain’s renowned Philadelphia cheesesteak sandwich – and cold deli sandwiches made to order with high-quality ingredients on hearth-baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade and chocolate chunk cookies baked daily in the restaurant. Penn Station offers eat-in dining, carry out and catering.
About Penn Station East Coast Subs
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant.
Penn Station has more than 310 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and one of the Best Franchise Deals by QSR Magazine in 2016 and 2017.
Projections call for the opening of approximately 15 restaurants nationwide in 2018. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Cleveland and Raleigh for franchise expansion. For more information, visit www.penn-station.com.
SOURCE Penn Station East Coast Subs