Blink Fitness Announces Agreement for Expansion with two-time NBA Champion Draymond Green
New York-based fitness brand set to make first foray into Midwest with 20-gym agreement with Michigan natives Draymond Green and partner Tom Shumaker
February 26, 2018 // Franchising.com // NEW YORK, NY – Blink Fitness and Golden State Warriors forward Draymond Green today announced a franchise development deal to bring at least 20 gyms to Michigan and Illinois. This announcement marks the two-time NBA Champion, All Star, Olympic Gold Medalist and Defensive Player of the Year’s first investment in the premium-quality, value-based fitness brand as Blink launches its first venture into the Great Lakes region.
Blink has long challenged industry norms by celebrating how exercise makes you feel, not just how it makes you look, which is intrinsic to Green’s personal fitness philosophy. He began his fitness journey at a young age, spending numerous hours at the local rec room in his hometown of Saginaw. With the self-confidence he built in the gym, Green has since achieved unparalleled levels of success in his basketball career. His investment in Blink marks a commitment to providing communities across the Midwest with a better option for physical fitness.
“I’m really excited about bringing Blink gyms to Michigan and Chicago. I think about where I grew up and the people I grew up with. We didn’t have anything like Blink,” said Green. “Everyone wants a cool place to get fit and workout. But lots of communities don’t have any options. The places are either terrible or too expensive. We’re going to change that. This is not an endorsement deal for me. I’m going to invest my money and my time to partner with Blink to bring an amazing gym experience to these communities. “
Blink Fitness made the announcement official on January 23rd, with the release of a lighthearted video that shows Green serving as the President of Blink Fitness for a day in place of Blink’s Todd Magazine.
The development agreements are signed with Green and Tom Shumaker, an experienced finance professional, to bring Blink’s affordable, inclusive, high-quality fitness concept to their home state.
“Draymond and I both have the passion, drive and desire to win – and love putting in the work to get there. We are both ecstatic to be early franchise adopters of the Blink brand. I couldn’t be more thrilled to have such a resilient, energetic and confident business partner with whom to tackle this new venture,” added Shumaker.
While no locations have been formally announced, Green and Shumaker have been actively evaluating Detroit and its surrounding suburbs, Grand Rapids, Lansing, Ann Arbor and parts of the Chicagoland region.
A native of Saginaw, Michigan, Green played four years of basketball at Michigan State University where he led the school to two Final Four appearances and earned numerous NCAA and Big Ten awards. In 2015, he gave back to the university through a $3.1 million donation, one of the largest sums ever given by an active athlete to their alma mater, to create a strength and conditioning center and fund scholarships for student-athletes. Green also sits on the advisory board and is an active member of RISE (Ross Initiative in Sports for Equality), a nonprofit dedicated to improving race relations and driving social progress through the unifying power of sports.
Shumaker, originally from Grosse Pointe, Michigan, attended the University of Detroit Jesuit High School and has an extensive athletic background of his own. At Georgetown University, he played tennis as a freshman and then switched to rowing for his last three years. After graduating, Shumaker spent over a decade as an investment banker in New York and Chicago. He also continued his athletic pursuits including four Boston Marathons, two Ironman triathlons and regular competitions as a masters rower.
“Draymond and Tom are the perfect franchisees for Blink because of their complementary skill sets, shared passion for fitness, and deep knowledge of the Midwest market,” said Blink Fitness President Todd Magazine. “This deal is extremely significant to Blink’s national expansion because it represents a stronghold in the Midwest, adding to our East and West Coast footprint.”
Blink offers a truly unique experience to its members based on a company philosophy of Mood Above Muscle™, which celebrates the positive feelings you get from exercise rather than just the physical benefits. Their Feel Good Experience® comes to life in each gym through a commitment to providing contemporary and colorful design, elevated customer service, relentless focus on cleanliness, energizing music and confidence-boosting training programs.
Since launching the brand in 2011, Blink has opened nearly 70 company-owned locations serving over 350,000 members throughout New York, New Jersey, Pennsylvania and California. The company also has more than 40 additional gyms, both corporate and franchisee-owned, under contract in various U.S. markets.
According to Magazine, Blink will have approximately 90 locations open and operating by the end of the year. He also expects Blink to surpass the 300-unit mark over the next five years.
About Blink Fitness
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 90 locations open or in development throughout New York, New Jersey, Pennsylvania and California. Blink Fitness puts Mood Above Muscle™ which celebrates the positive feeling you get from exercise, not just the physical benefits. Each gym employs the company’s signature Feel Good Experience® that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.
For more information about Blink, visit blinkfitness.com. Franchising details are available on blinkfranchising.com. Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Atlanta, Baltimore, Dallas, Houston, Miami, Tampa and several areas of California, Connecticut, Massachusetts and Pennsylvania.
To take a drone tour of a Blink Fitness gym: https://www.youtube.com/watch?v=fxlw_CF1sdY&list=PLBvN9RO1VzoA-tQR6zuh1MOMzizaty9p4.
SOURCE Blink Fitness