StretchLab Reaches For New Heights with Launch of Franchise Opportunity
L.A.-Based Assisted Stretching Concept Poised to Capitalize on New Segment of Boutique Fitness Industry
February 27, 2018 // Franchising.com // COSTA MESA, Calif. - At a time when the market is saturated with fitness concepts, StretchLab, a popular Los Angeles-based assisted stretching concept is set to carve out a completely new fitness niche that is approachable and beneficial for people of all ages, fitness levels, genders and sizes. Today, the company announces its next step in offering an inclusive health and fitness concept to all people across the country with the launch of its franchise opportunity.
Although often overlooked, deep stretching is scientifically proven to be one of the most effective ways to decrease pain, lower risk of injury and provide people the ability to perform better at work, in the gym and in everyday life. At StretchLab, clients work one-on-one with highly trained flexologists™ in an open, modern and friendly environment to increase mobility and flexibility and achieve a deeper, more advanced stretch than one can get on their own.
"We believe deep stretching empowers your life. After an hour at StretchLab, our clients are able to walk out with more freedom and the ability to perform better during the other 23 hours of the day," said Lou DeFrancisco, President of StretchLab. "Because StretchLab is a concept from which every single person can benefit, we're confident it will become one of the fastest-growing new boutique fitness brands in the franchise industry."
StretchLab offers a variety of one-on-one personalized stretching services including a 25-minute stretch that concentrates on areas to focus on the client's current stretching needs, as well as a 50-minute head-to-toe deep stretch that addresses all major muscle groups. The company is also rolling out new flexologist-led group stretch classes utilizing various stretching tools that allows multiple people to stretch together. Drop-in classes and monthly memberships are available for four or eight visits per month.
Founded in 2015 in Venice, California to fulfill a vision of creating an affordable assisted stretching concept, StretchLab quickly gained popularity and grew to three studios throughout Southern California. Now backed by Xponential Fitness, a curator of premium boutique fitness brands led by an expert team with more than 25 years of experience in fitness franchising, StretchLab is primed for nationwide expansion with territories available in all 50 states.
"Because stretching is in its infancy within the fitness market, potential StretchLab franchisees have the opportunity to capitalize on an industry that hasn't yet been exploited," said Anthony Geisler, CEO of Xponential Fitness. "We're also able to provide StretchLab franchisees with unmatched support ranging from real estate to finance and marketing to recruitment."
With first-to-market opportunities available in all major markets across the U.S., initial demand for the StretchLab franchise opportunity is strong. StretchLab projects expansive brand development throughout the year and is currently seeking single- and multi-unit franchisees who possess a passion for StretchLab's mission and have business or management experience. Initial investment into a StretchLab studio ranges between $153,100 and $223,500.
For more information on StretchLab and its franchise opportunity, visit stretchlab.com/franchise.
Founded in 2015 in Venice, California, StretchLab is the first boutique fitness franchise that offers one-on-one assisted stretching services in a fun, energetic, communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. As part of parent company, Xponential Fitness, a curator of premium boutique fitness brands, StretchLab is revolutionizing the stretching industry by offering franchise opportunities across all major U.S. and international markets.
About Xponential Fitness
Founded in 2017, Xponential Fitness is the curator of the leading brands across every vertical in the boutique fitness industry – including Pilates, cycling, assisted-stretching and rowing. Currently, Xponential Fitness' portfolio of brands includes Club Pilates, the nation's largest and fastest growing Pilates franchise, CycleBar, the first and only premier indoor cycling franchise, L.A.-based StretchLab, a concept offering assisted stretching services and most recently, Row House, a powerful and effective low-impact, high-energy rowing concept, focused on comradery and performance.