Patience, Prep and Perfection: Matt’s Big Breakfast is Growing in 2018
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Patience, Prep and Perfection: Matt’s Big Breakfast is Growing in 2018

Owners Finalize Measured Steps Toward National Growth, Ready to Meet Candidates for Franchise Opportunities

February 28, 2018 // // PHOENIX, Ariz.- Never compromise.

It’s a common quote from the legend behind the booming breakfast joint that garnered national attention thanks to appearances on Diners, Drive-Ins and Dives, USA Today and many others. That’s because owner Matt Pool knows that all the mondo success he’s had stems from his obsession with creating a positive company culture, sourcing top-notch ingredients and delivering true, homestyle hospitality.

“There’s simply no cutting corners,” Pool said. “If you feel the same way and truly love taking care of people, then come chat with us about the growth opportunity.”

Matt and his wife, Erenia Lara, have spent nearly a year preparing the locally loved brand for expansion in key markets, including Nevada, Colorado, Texas and New Mexico. And while the prep has them excited, the Pools are never ones to get ahead of themselves. The couple is considering expansion options that range from only one new location to as many as 10.

“It’s all about creating real chemistry with the right people, place and neighborhood,” said Matt. “This is what guides our growth, and this is what keeps our brand operations consistent and successful.”

The “Why” Behind the Growth

Food Network, Huffington Post and neverending local love keep the wait lines to get into Matt’s Big Breakfast trailing out the door –– and those lines have caught the eyes of local investors.

“We get inquiries from investors weekly who are looking to join in,” said Pool. “But honestly, we’ve just kept our focus on serving an incredible meal, one plate at a time . . . until now.”

The idea for measured, continued growth arose from the success of the brand’s first partnered location. In 2014, Matt’s Big Breakfast opened in Phoenix’s Sky Harbor International Airport, where Pool’s team is responsible for training staff members employed by SSP America and maintaining a consistent experience that mirrors that found at all other locations of the restaurant.

“It worked, and it proved that we could take the right steps to manage this type of growth while keeping our company culture and integrity intact,” said Pool.

Since opening its Phoenix Sky Harbor International Airport location, Matt’s Big Breakfast has earned national recognition as the top 2017 “Best Chef-Driven, Local or Regional Restaurant” from Airport Revenue News for its commitment to from-scratch cooking and homestyle hospitality.

The National Search

With the prep work done and the paperwork filed, the Pools are now looking to speak with experienced and passionate operators in Nevada, Colorado, Texas, New Mexico and other markets in need of a killer breakfast joint with a cause. Top candidates will share a mutual dislike of freezers and microwaves, both of which are absent at all Matt’s locations.

Think you’ve got the right stuff? Visit and apply for a chance to meet with Matt himself.

You bring the passion and integrity. He’ll bring the coffee.

About Matt’s Big Breakfast

An undeniable staple in Arizona’s breakfast, lunch and brunch scenes since 2004, Matt’s Big Breakfast first set up shop in Phoenix before expanding operations into additional cities, and, soon, states. By relying on responsible food suppliers, staunchly opposing the use of microwaves and freezers and emphasizing the importance of a strong, consistent company culture across all locations, Matt’s has established itself as an anomaly within the state’s hospitality scene while successfully positioning itself for future expansion. Hungry for more on Matt’s Big Breakfast? Visit or inquire about franchise opportunities at

Media Contact:

Cody Larkin
Public Relations Manager
C: 262.490.0384
O: 480.275.8888

SOURCE Matt’s Big Breakfast


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