Rowing’s Revival: How America’s Oldest Sport is Transforming the Fitness Industry
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Rowing’s Revival: How America’s Oldest Sport is Transforming the Fitness Industry

Row House Ignites Nationwide Expansion, Opens First West Coast Location in Tustin, CA

February 28, 2018 // // COSTA MESA, Calif. - Row House, a popular boutique fitness rowing concept, is rocking the fitness boat by offering an effective workout centered around the one machine that everyone tends to avoid at the gym - the erg, or the rowing machine. Long recognized by the rowing community as one of the most effective forms of full-body exercise, rowing is a highly effective, low-impact workout that Row House is planning to capitalize on through aggressive expansion plans throughout the U.S.

With a proven concept in one of the nation’s most competitive markets, New York City, Row House is gearing up for nationwide expansion through a franchise program. The brand will debut its first West Coast location in Tustin, California in early April. The location is owned by 25-year fitness industry veteran Anthony Geisler, who also serves as CEO of Xponential Fitness, the holding company that owns the Row House brand along with a handful of other premium fitness concepts. Located at 15020 Kensington Park Drive, the 1,875 square foot Tustin location will serve as a centralized hub on the West Coast as Row House continues to grow across all 50 states.

“As the boutique fitness industry continues to skyrocket, Row House offers a unique business opportunity capitalizing on an equally unique fitness concept,” said Ramon Castillon, President of Row House. “With support from the experienced team at Xponential Fitness, we are looking forward to spreading our innovative & highly effective concept across the nation.”

Row House is a fitness community focused on providing the comradery and drive fostered by the sport of rowing. By offering a variety of classes, those of different strengths and abilities come together for a synchronized group fitness experience. In class, participants row on the same stroke, moving as a unit, but also have the ability to row at their own intensity. As rowing is one of the most effective low-impact, high-energy workouts, each stroke offers participants the opportunity to engage 85 percent of the body’s muscles with a low risk of injury - maximizing calorie burn, activating the core, strengthening and lengthening the body and ultimately improving posture.

“It’s common to see people walk right past the rowing machine at any given big box gym,” said Caley Crawford, Director of Education at Row House. “Our mission at Row House is to shed light on this often-overlooked machine, to offer the fitness community an alternative fitness regimen that keeps the safety and longevity of their bodies in mind.”

Founded by husband and wife team, Debra Strougo and Eric Frohlich, Row House was created on the principle that two people with very different personal and fitness lives were able to come together for a unified fitness experience that fit their overall fitness needs. Since its inception in 2014, the brand has offered New Yorkers a versatile fitness regimen that fits into the lives of any individual.

Row House is currently seeking qualified franchise partners with sharp business acumen and a passion for the brand’s mission and values to join in sharing the benefits of rowing across the nation. Backed by its parent company, Xponential Fitness, Row House offers potential franchisees a solid business opportunity with tremendous support, infrastructure and knowledge as the brand has more than 25 years of experience in fitness franchising. Row House offers franchise partners the opportunity to capitalize on an emerging market across all 50 states with a total investment of $213,000 - $311,000. Looking ahead, Row House anticipates 100 new studios to open each year through 2022.

For more information about Row House franchise opportunity, please visit

About Row House

Founded in NYC in 2014, Row House is a boutique fitness concept that offers a group fitness environment that brings the comradery and drive fostered by the sport of rowing. Row House offers an effective, low-impact, high-energy fitness program to preserve the longevity of the body for all fitness levels. Headquartered in Costa Mesa, CA, Row House is backed by Xponential Fitness, a team with more than 25 years experience in fitness franchising. To learn more about Row House, visit

SOURCE Row House



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