Shred415 to Open in Milwaukee
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Shred415 to Open in Milwaukee

Shred415 is an instructor-led dynamic interval training class that targets all levels of clients.

MILWAUKEE - March 7, 2018 // PRNewswire // - Margaux and Willie Chandler have signed an agreement to open a Shred415 studio in Milwaukee's East Side neighborhood on Prospect Avenue. Shred415 is a proven fitness concept in dynamic interval training that offers a high-energy workout in an engaging and welcoming environment. This will be the first Shred415 studio in Wisconsin.

Margaux comes to Shred415 franchising as a Shred415 instructor who honed her instructing skills in Chicago, where Shred415 is headquartered. In partnership with her husband Willie, Margaux and Willie each bring with them applicable experience and skills from their tenured careers. A graduate of the University of Wisconsin-Madison, Margaux developed her career in the loss prevention niche of the retail industry, most recently working as a multi-region asset protection manager at lululemon athletica. Willie is an architect at Kohler Company, supporting the design of the brand's retail presence across the nation.

"When I returned to work after my second maternity leave, I faced new challenges that led me to question if I would ever feel strong and fit again, both physically and emotionally. I found Shred415 and the impact of this brand changed my life," says Margaux Chandler, who will instruct classes and manage the day-to-day studio operations. "The responsibility associated with sharing the Shred415 brand with a new community is significant. Returning to Wisconsin, and having an opportunity to motivate and inspire this community in a new way is a gift, and we are thrilled to be here."

Shred415 creates a healthy, happy community atmosphere. Classes are taught in an energizing studio and led by motivating, professional Instructors. Shred415 will offer membership plans as well as flexible packages. Services and amenities will include child care, and complementary lockers, towels, showers, and toiletries. The result is simple: clients find classes to be enjoyable and effective, a rare combination in fitness. Margaux and Willie expect to open their Shred415 studio in Fall 2018.

About Shred415

Founded in 2011 by friends Bonnie Micheli and Tracy Roemer, Shred415 is a growing interval-based fitness concept that's more than a workout; it's a family-friendly, all-inclusive athletic environment that delivers a sense of belonging and accomplishment. The name comes from the combination of strength training and treadmill work (strength + tread = Shred), divided into four 15-minute intervals. Clients switch between speed and endurance drills on top-quality treadmills and strength and functional movement training on the floor. Each class is designed to build muscle and burn calories in a fun, fast-paced workout tailored to every individual's level and goals. Based in Chicago, IL, the franchise has nine locations currently open in urban and suburban metro markets throughout the Midwest, and aims to have over 150 locations open by 2020. For more information about Shred415 or its franchise opportunities, visit or

Media Contact:

Nicole Hopkins

SOURCE Shred415



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