Shred415 To Open In Memphis
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Shred415 To Open In Memphis

Shred415 Is An Instructor-led Dynamic Interval Training Class That Targets All Levels Of Clients

MEMPHIS, Tenn. - March 13, 2018 // PRNewswire // - Jeff Hall and Nicole Eason have signed an agreement to open a Shred415 studio in the thriving heart of East Memphis at 6450 Poplar Avenue, Suite 115. Shred415 is a proven fitness concept in dynamic interval training that offers a high-energy workout in an engaging and welcoming environment. This will be the first Shred415 studio in Tennessee.

Jeff and Nicole will each bring with them applicable experiences and skills from their tenured careers. Nicole has been in the Memphis fitness community for the past ten years, and she comes to Shred415 as a fitness enthusiast who previously honed her instructing skills teaching high-intensity interval training classes. Nicole will oversee the day-to-day operations for Shred415. Jeff has been in the Memphis business community for the past thirty years and is a partner at Insight Risk Management, LLC.

"We are very eager to bring this exciting, new workout to the Memphis fitness community, and we will have the most motivating and knowledgeable instructors Memphis has to offer. We can't help but want to give back to the fitness community by bringing Shred415 to Memphis," says Nicole. "Shred415 not only presents us with a new and exciting challenge, but also provides Memphis with an innovative way to get your blood pumping. We can't wait to start shredding!"

Shred415 creates a healthy, happy community atmosphere. Classes are taught in an energizing studio and led by motivating, professional instructors. Shred415 will offer membership plans as well as flexible packages. Services and amenities will include child care, complimentary lockers, towels, showers and toiletries. The result is simple: clients find classes to be enjoyable and effective, a rare combination in fitness. Jeff and Nicole expect to open their Shred415 studio late Summer 2018.

About Shred415

Founded in 2011 by friends Bonnie Micheli and Tracy Roemer, Shred415 is a growing interval-based fitness concept that's more than a workout; it's a family-friendly, all-inclusive athletic environment that delivers a sense of belonging and accomplishment. The name comes from the combination of strength training and treadmill work (strength + tread = Shred), divided into four 15-minute intervals. Clients switch between speed and endurance drills on top-quality treadmills and strength and functional movement training on the floor. Each class is designed to build muscle and burn calories in a fun, fast-paced workout tailored to every individual's level and goals. Based in Chicago, IL, the franchise has nine locations currently open in urban and suburban metro markets throughout the Midwest, and aims to have over 150 locations open by 2020. For more information about Shred415 or its franchise opportunities, visit or


Nicole Hopkins

SOURCE Shred415



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