Pei Wei Launches Dramatically Improved Online Ordering Platform And Mobile App

Leading Pan-Asian, fast-casual brand is facing its critics and stepping up its game

March 15, 2018 // Franchising.com // DALLAS - Pei Wei Asian Kitchen - the leader in fresh Pan-Asian fast-casual dining - announced today the debut of its re-engineered online and loyalty platforms and all-new Pei Wei Online Ordering mobile app.

To celebrate, Pei Wei is offering 50% off entrées*, online only, through March 15. Use the promo code “WebWed50” during checkout online at order.peiwei.com, or through the app to take advantage of this awesome deal. *Offer does not apply to Wei Better Orange Chicken.

The new and dramatically improved online ordering platform and mobile app are intuitive and easy to use. Guests can now pay directly online and still earn points towards free food items. They can even redeem their rewards and apply coupons on orders through the app and online ordering platform.

“To be frank; we know our technology wasn’t awesome, and we’ve worked really hard to change that,” said Pei Wei Chief Marketing and Digital Officer Brandon Solano. “Our loyal customers love our fresh food, but they weren’t happy with the technological side of things at Pei Wei, so we’ve listened, and we are making the necessary changes in order to provide the best experience possible.”

The new app integrates the Pei Wei My Wei loyalty rewards program, so that guests will continue to earn points towards free food.

And now, for a limited time, new users will receive an intro offer of a free entrée with the purchase of a large beverage when they download and sign into the app for the first time. Plus, all users will receive a birthday reward and insider perks along the way. Members that were in the old loyalty program can simply sign up for a new account using the same phone number and the accounts will be linked.

The Pei Wei Online Ordering app is available now on Google Play and the Apple iTunes store. For more information, visit peiwei.com/my-wei-rewards.

Welcome to Asian done a better way. Welcome to Pei Wei Asian Kitchen.

About Pei Wei

Founded in 2000, Pei Wei Asian Kitchen, is the leading fresh Pan-Asian, fast-casual restaurant that honors Asian culinary tradition by wok-searing premium ingredients in portions that satisfy. Pei Wei - recently ranked "The 9th Most Popular Restaurant Chain in America” by national research firm Datassential - makes each plate with bold, Asian flavors that couple sit-down quality with take-out convenience. Menu offerings include lighter options such as lettuce wraps, salads, sushi and quinoa bowls as well as wok classics featuring rice and noodle bowls. Pei Wei offerings are easily customized for a variety of palates and diets, including gluten-free and vegetarian. Pei Wei owns and operates more than 200 restaurants in 21 states. For more information and the latest Pei Wei news, visit peiwei.com, or follow Pei Wei Facebook, Twitter and Instagram and Tiger on Twitter.

About Punchh

Headquartered in Mountain View, CA, Punchh is the leading fully-integrated, transformative marketing solution for restaurants. The Punchh Restaurant Marketing Cloud ™ offers restaurants access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. Punchh supports more than 100 leading restaurant brands across more than 30,000 locations globally, powering more than one million transactions daily. Find out more at Punchh.com.

About Olo

Olo is the on-demand interface for the restaurant industry, powering digital ordering and delivery for over 200 restaurant brands across 40,000 locations. Olo’s enterprise-grade software powers every stage of the digital restaurant transaction, from fully-branded guest interfaces to the back-of-house order management features that keep the kitchen running smoothly. Orders from Olo are injected seamlessly into existing systems to help brands capture demand from on-demand channels such as the brand’s website and app, third-party marketplaces, social media channels, and personal assistant devices like the Amazon Echo. Olo is a pioneer in the industry, beginning with text message ordering on mobile feature phones in 2005. Today, over 90 million consumers use Olo to order ahead and get meals delivered from the restaurants they love. Learn more at www.olo.com. SKIP THE LINE®

Media Contact:

Jami Zimmerman
Champion Management
Vice President Of Public Relations
O: 972.930.9933
C: 469.426.7657
jzimmerman@championmgt.com

SOURCE Pei Wei

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