Properties at the Market Common Joins Real Living Real Estate Brokerage Network
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Properties at the Market Common Joins Real Living Real Estate Brokerage Network

Myrtle Beach, SC-based brokerage to operate as Real Living Home Realty Group

MYRTLE BEACH, S.C. - (BUSINESS WIRE) - March 20, 2018 - Real Living Real Estate, one of the nation's leading real estate franchisors and a member of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that independent brokerage Properties at the Market Common has joined the network. Real Living’s newest member will operate as Real Living Home Realty Group.

“We’re proud to be joining the Real Living Real Estate network family,” said Jim Parker, co-owner of Real Living Home Realty Group. “We see this relationship as an opportunity to leverage Real Living’s marketing tools and industry resources. Working with Real Living will expand our reach and help even more homebuyers and sellers in the Myrtle Beach area.”

The brokerage already has a long-standing reputation for connecting with the community and local businesses through its print and online publication, The Insider at the Market Common. The Insider has a readership of more than 77,500 and is currently mailed to over 21,000 residences and businesses; 10,000 copies are distributed through 100+ business locations along the Grand Strand.

With their membership in the network, the brokerage will also benefit from Real Living’s comprehensive and integrated suite of resources aimed at helping real estate agents and their clients successfully navigate the home buying and selling process. The technology and systems provided by Real Living will allow the brokerage’s current agents to provide an even higher level of support to clients while encouraging new agents to join the brokerage.

“The Real Living brand is synonymous with lifestyles. Real Living Home Realty Group is a natural fit to market the distinctiveness of Myrtle Beach and the surrounding communities,” said Allan Dalton, chief operating officer of Real Living Real Estate.

Robert McAdams Jr., president of Real Living Real Estate, welcomed Real Living Home Realty Group to the network. “We look forward to providing this already exceptional firm the support it deserves to grow even further,” he said. “We’re thrilled they’ve chosen Real Living and we’re confident they’ll continue their tradition of serving the community of Myrtle Beach under the new name and brand.”

CEO of HSF Affiliates Gino Blefari added, “Jim and the Real Living Home Realty Group team will be exceptional ambassadors for the Real Living network and we’re excited to support them in their strategic growth.”

Real Living Home Realty Group will celebrate joining the network with a community ribbon cutting in the spring of 2018. Details regarding the event, the new branding and new opportunities to work with the brokerage will be available online at

About Real Living Home Realty Group

Real Living Home Realty Group is a full service Real Estate Company in Myrtle Beach, South Carolina specializing in Residential and Commercial Real Estate Sales as well as Property Management.

About Real Living Real Estate

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc. Visit


Elena Bosch
For Real Living Real Estate

SOURCE Real Living Real Estate



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