Intero Launches a New Look After 15 Years of Leading the Real Estate Industry in the Bay Area

A Simple & Sophisticated Brand Will Provide the Foundation of the Company’s Marketing Strategy in 2018 and Beyond

CUPERTINO, Calif. - (BUSINESS WIRE) - March 30, 2018 - Intero, a Berkshire Hathaway affiliate, is thrilled to announce that they are sporting a new look and feel after being founded more than 15 years ago. The initiative was developed through a joint effort of Intero’s executive team, marketing group and the Silicon Valley-based branding firm Reinvent.

“Over the last 15 years the world has changed,” said Tom Tognoli, Intero President & Chief Executive Officer. “The expectations of our clients and associates has changed. Intero has always embraced change and now is no different. Our new look represents those changes…simple, clean and sophisticated.”

A trusted name in Bay Area real estate since 2002, Intero has continued to flourish since Berkshire Hathaway subsidiary, HomeServices of America. Inc., acquired the company in 2014. This brand refresh is yet another example that the company is not afraid to evolve and change to keep pushing the envelope in the real estate industry.

“We’re injecting a jolt of excitement into the Intero brand as we evolve over the next 15 years,” continued Tognoli. “Our team is excited with our changes and I know these will have a positive impact on our clients, associates and our entire organization.”

About the Intero® Brand

Intero, a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., serves Northern California with 19 offices throughout the greater Silicon Valley. The Intero Franchise network is comprised of 54 affiliates located in Alabama, California, Nevada, Tennessee and Texas. The company is headquartered in California’s Silicon Valley.

Find more information about Intero and its new brand at Find more information about HomeServices at


Derek Overbey
VP of Marketing




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Profitable. Unique. Different. Wienerschnitzel wants you to join our franchise family. Why? As a prominent franchise of over 50 years we OWN the...
Discovery Point Child Development Centers®
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.