Check In, Workout: W Hotels Launches Fuel Weekends
Fitness and Wellness Experiences That Give Guests All They Need To Detox. Retox. Repeat.
Kicking off at W Punta de Mita this May and Heading to W Verbier Later this Year, FUEL Weekends Feature Handpicked Fitness Experts to Guide Guests Through a One-of-a-Kind Work (Out) Hard, Play Hard Weekend
April 05, 2018 // Franchising.com // Sweat it out. Soak it in. W Hotels Worldwide today announced the next iteration of the brand’s unique take on fitness and wellness, FUEL weekends by W Hotels. By enlisting high-energy fitness experts to act as weekend workout guides - including Jason Wimberly, Joe Holder, Ashley Guarrasi, and Tara Stiles - W Hotels is launching next level, energy-soaked workout getaways in some of the most vibrant and inspiring destinations in the world. Kick box, then kick it up a notch. Work up a sweat, then party down. This is how W feeds guests’ passion for staying in shape, in style.
“W always does things differently, and a workout is no exception,” said Anthony Ingham, W Hotels Worldwide Global Brand Leader. “FUEL weekends feature insider access to some of the best trainers in the world, coupled with the playfully luxe experience of W. We know wellness means more than just a good workout, and that’s why classes are offered alongside plenty of opportunities to retox in style, for a trip unlike any other.”
W is kicking off the 2018 FUEL lineup at W Punta de Mita, May 25 - May 28, 2018 for a three-day, three-night non-stop schedule where every moment has guests looking good and feeling better. W has been championing a “work hard play hard” mantra for years, under a unique spin on health and wellness the brand calls FUEL. These weekends will continue to expand the brand’s innovative philosophy with fitness fans around the world, providing guests with everything they need to look good, feel good, go longer, and stay later.
Detoxing at a FUEL weekend will mean a choice of well-rounded workouts with experts in multiple disciplines including yoga, boxing, surfing and HIIT sessions, all taught by energetic fitness masters. Classes at the inaugural weekend range from strength training with Jason Wimberly, Founder of THE WALL, to Boxing Cardio with Rumble Guru, Ashley Guarrasi, as well as getting runway ready with trainer, Joe Holder and striking some yoga poses with Yoga Rebel, Tara Stiles, of Strala Yoga fame. Guests will then go from “Om” to “Ahhh” with daily indulgences of locally-sourced healthy cuisine. The weekend will offer guests a taste of Nayarit-native dish preparations, curated by Chef Juan Guizzo, along with daily breakfasts, all poised to fuel the best workouts.
Then it’s time to retox - a chance for guests to play as hard as they work out. This FUEL weekend will include welcome cocktails and healthy light bites upon arrival. Treat yourself to a two- hour open bar, beats from world-class DJs like May Kwok, Alan Salomon and va$htie, a day time pool party and more. For guests looking for even more action, add-ons during the first FUEL weekend include mezcal tastings, ziplining, ATV adventures, on-site spa treatments, beachside activities inspired by the local culture and even surf lessons set on the sparkling coastline of the hotel. Guests can also head out to explore the local town of Sayulita, a nearby village backed by the Sierra Madre Occidental mountains.
This series is an addition to the brand’s worldwide FUEL offerings that connect guests with ways to stay fit while on the go. All 50+ W hotels offer classes, state-of-the-art FIT gyms and locally-inspired cuisine to keep guests feeling good and looking great. Guests can feel the burn during beachside sunrise yoga sessions at newly renovated W Fort Lauderdale, tone up with personal trainers at W Barcelona or learn the centuries-old art of Tai Chi at W Shanghai - The Bund.
In addition to the Memorial Day FUEL weekend at W Punta de Mita, W will host additional weekend-long events at W Verbier and W Dubai - The Palm later this year, with more destinations coming up for 2018 and beyond.
FUEL weekend at W Punta de Mita is bookable at: www.whotels.com/fuelweekends. Follow @WHotels on Twitter and Instagram for more updates and announcements.
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
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