1-800-FLOWERS.COM® Introduces New Mother's Day Collection
The Floral Authority Helps Customers Honor Mom with Unique Floral Designs That Will Deliver Smiles
CARLE PLACE, N.Y. - April 10, 2018 // PRNewswire // - Reflecting its focus on product innovation, 1-800-Flowers.com has introduced its 2018 Mother's Day collection, designed to help celebrate everything that makes moms so special. This new assortment includes one-of-a-kind plants and succulents, blooms awash in hues of pink, bold mixed bouquets in vibrant colors and classic tulip-filled arrangements that are farm fresh.
Plants & Succulents: Wood Star Succulent
Available online and through its network of talented florists nationwide, this exclusive collection features truly original designs at a range of price points to fit any budget.
"Honoring mom is important business, so we are pleased to introduce our differentiated collection to provide shoppers with beautiful new choices for their Mother's Day gift-giving needs," said Alfred Palomares, Vice President, Merchandising, 1-800-Flowers.com. "In our mission to deliver big smiles, we've been working very closely with premier floral farms in the U.S. and throughout the world to ensure we deliver high-quality stems to moms everywhere, for their special day."
The key trends that inspired the 1-800-Flowers.com 2018 Mother's Day collection, and some of the designs within each category, include:
Plants & Succulents
A beautiful plant or simple but elegant succulent will brighten any indoor space long after Mother's Day. Charming choices include potted plants that blossom with rich colors, easy-to-care-for succulents displayed in stylish containers, such as mini cactus and dwarf jade, and on-trend terrariums. Each gift will most certainly serve as a daily reminder of how loved mom is.
- Grand Succulent Garden
- Plant of the Month Club
- Beautiful Blue Phalaenopsis Orchid
- Succulent Centerpiece
- Wood Star Succulent
Perfect Pink Petals
The color pink represents compassion, grace, love and elegance; among the many attributes of moms everywhere. With fragrant pink roses, hot pink gerbera daisies and sweet blush carnations, these pretty blooms provide the perfect sentiment to make Mother's Day a memorable one.
- Amazing Mom Bouquet™
- Only the Best for Mom™
- Expressions of Pink™
- Blushing Bella Blooms™
Bright Mixed Bouquets
Designed especially for mom, 1-800-Flowers.com has curated a truly original selection of bold colored flower arrangements that radiate charm and natural beauty. These mixed bouquets include bright combinations of lilies, carnations, tulips and sunflowers in pops of favorite hues, such as pink, purple, yellow and other delightful shades.
- Blushing Blooms™ Bouquet
- Spring Sensation™
- French Country Garden Bouquet™
- Vibrant Blooms Bouquet
- Fresh Meadow Bouquet™
Each tulip arrangement arrives bursting with vibrant color and is sure to take mom's happiness to a whole new level. Gift-givers can choose from an array of designs, including those created by talented florists nationwide. More unstructured bouquets, available for delivery with or without a vase, feature beautiful stems that are grown with love at select farms and arrive in a signature gift box.
- Fresh Spring Tulip Pitcher by Southern Living™
- Assorted Tulips: 60 Stems
- Sweet Spring Tulips
- Spring Passion Tulips
- Fanciful Spring Tulip & Iris
Gift-givers are encouraged to connect with 1-800-Flowers.com on Facebook, Twitter and Instagram, using the hashtag #MomsWhoWOW.
For more than 40 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions and deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
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