BIGGBY® COFFEE Featured in Conscious Company Magazine
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BIGGBY® COFFEE Featured in Conscious Company Magazine

How BIGGBY® COFFEE Found Its Purpose

April 20, 2018 // // East Lansing, MI - BIGGBY® COFFEE is very proud to announce their feature in Conscious Company Magazine’s Q2/Spring 2018 issue on Transformational Leadership. Co-CEOs Bob Fish and Mike McFall, otherwise known as BaM, were interviewed by Nathan Havey of Thrive Consulting, who wrote the article.

In 2014, the dynamic duo spent time exploring the idea of a higher purpose and made the all-in decision to change the way that BIGGBY® COFFEE operated. They decided to put people first. After months and months of research and interviews, it was perfectly clear that while BIGGBY® had become a well-known brand focused on specialty beverages and an upbeat atmosphere, it had come at the cost of Home Office employee happiness.

Since then, the leadership group at BIGGBY® COFFEE has been working hard to keep the company purpose front of mind when making any decision. The BIGGBY® COFFEE purpose is as follows: We exist to support you in building a life you love. The “you” is just that…you! Each and every person that BIGGBY® COFFEE comes in contact with will feel the positive impact of this moral compass in action.

Not only did this shift in thinking change the way the BIGGBY® COFFEE Home Office operated, it will in the not-too-distant future change the actual revenue stream of the company. Studies show that conscious companies have outperformed the S&P 500 by 14 to 1 over the previous 15 years. They have done this, to quote Nathan Havey himself, in part by demonstrating deep care for their employees and other stakeholders and by pursuing a clear purpose beyond profit.

BIGGBY® COFFEE is just beginning their journey towards a full-fledged existence of loving people, and what a strong start it has been. They invite you to take a look at what making this type of change could mean for you and your business. Could you create your own higher purpose? Could you change the lives of the people around you? For more on the BIGGBY® story:

BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Michael McFall and Bob Fish, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has over 260 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas.

Media Contact:

Caitlin Carpenter




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