Pirtek Grand Rapids Grows From ‘Mobile Only’ To Full Service & Supply Center
Brand-building Efforts, Strong Customer Response Help Propel Western Michigan Location
April 25, 2018 // Franchising.com // Grand Rapids, MI, USA - Oliver Romano has taken his business to the next level – literally. Romano had started a Tier 2, mobile-only Pirtek location in March 2017 and is now operating a full, Tier 1 Service & Supply Center in Grand Rapids, MI.
“My customers wanted a physical location, so I set it up,” said Romano, also a shareholder in four other Pirtek in Michigan: Madison Heights, Sterling Heights, Westland and Wixom.
Under the Tier 2 model, a franchisee can lease two vehicles and keep inventory in a storage facility. The new program allows for Pirtek ownership at a significantly lower point of entry than the traditional Tier 1 model, which includes a Service & Supply Center along with the Mobile Service Vehicles.
Immediately after setting up his Tier 2 business, Romano began working to establish a Tier 1 location to accommodate the anticipated growth and better solidify the Pirtek name. “Having a store, a physical location helps develop the brand,” he said.
Pirtek Grand Rapids serves a wide region of western Michigan that includes Kalamazoo, Holland and Muskegon. The location has served customers as far away as Traverse City, which is more than 140 miles from Grand Rapids.
Romano is a veteran of the U.S. Navy who took advantage of the reduced startup costs the company offers people who have served in the U.S. military. He said his success in Grand Rapids is the result of making the necessary sales contacts and doing a superlative job satisfying the customer. “We’re just getting out and letting people know we’re out here. That’s the main thing,” Romano said. “We have a good team. We offer quality services and get a lot of referrals. That’s helped out quite a bit.”
Pirtek is the only franchise of its kind in the United States, providing hydraulic and industrial hose replacement sales and services. There are 75 Pirtek franchises and a fleet of Mobile Service Vehicles throughout the United States. Globally, Pirtek has more than 400 locations and 2,000 Mobile Service Vehicles in 23 countries.
Pirtek Grand Rapids is at 3504 Roger B. Chaffee Memorial Drive, Grand Rapids, MI 49548. The phone number is (888) 747-8351.
Pirtek is the fluid transfer solutions leader in sales and service and the only franchise of its kind in the United States. Pirtek boasts more than 400 Service & Supply Centers in 23 countries around the world, and has more than 30 years of experience in the hydraulic and industrial hose replacement field. Powered by an industry-leading approach to sales and service and backed by a corporate center passionate about its franchisees and customers, Pirtek offers unmatched service and logistics. For additional information about Pirtek USA, visit http://www.Pirtekusa.com.
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