Dale Carnegie Accelerates Growth Initiative by Building a Stronger North American Franchise System

Renowned Professional and Business Leadership Training Company to Enhance Franchise Presence Through Strategic Initiative

May 02, 2018 // Franchising.com // HAUPPAUGE, NY – Dale Carnegie, the company that set the standard in transformative professional leadership training for individuals and organizations, announced today a strategic North American growth initiative. The strategy will launch the brand into a new era, creating a stronger presence to support the company’s core mission of helping to solve the biggest human relation challenges facing individuals, businesses and communities today.

Founded on Dale Carnegie’s groundbreaking principles for achieving success through human relations both in work and in life, the company launches its new franchise strategy as it continues to change how professionals see themselves and the impact they have on the world.

“The Dale Carnegie name is synonymous with foundational business and leadership principles; we’ve earned that reputation by working with dedicated franchisee partners who choose to change attitudes, outlooks and lives every day,” said Jean-Louis Van Doorne, Chief Franchise Advocate at Dale Carnegie. “With our new franchise development strategy, we are working to ensure every market in North America is operating at its highest potential. Our goal is for our franchisee partners to help more people than ever before reach their potential, with a curriculum built on over 100 years of bringing out people’s natural strengths.”

A core component of the 5-year growth strategy centers on positioning existing profitable territories and operations for resale in North America. Dale Carnegie is seeking new franchisee partners committed to growing a robust business based on the brand’s proven legacy, processes and systems.

“At the foundation of our services is the belief that every person possesses inherent greatness. This belief allows us to tackle critical human relations and communications issues facing all levels of society with impactful, transformational training,” said Van Doorne. “Our franchisee partners are an integral part of this mission, and as we select new entrepreneurs to join our system, they will become part of the reason why we remain the leading business leadership training organization in the world.”

Through a diverse training curriculum offered in-person or live online, Dale Carnegie continues to adapt to the ever-changing needs and challenges of the modern business world. Though the form of the delivery may evolve, the timeless insight and guidance brought to Dale Carnegie customers every day is still rooted in the continuity of core human motivations.

Individuals and organizations return to Dale Carnegie training because its impact is long lasting. Franchisee partners can leverage curriculum and training tools that target successful behavioral and emotional connections that result in lasting transformation. By changing people, Dale Carnegie believes therein lies the power to change corporations and communities.

Ideal Dale Carnegie franchisee partners have experience owning a business and are familiar with internal systems and processes, as well as leading and building teams that drive sales. Individuals ideally have experience owning and operating a complementary business in industries such as consulting, HR, recruitment, staffing and technical training. Dale Carnegie requires franchisee partners have a minimum net worth of $500,000 and at least $150,000 in liquid capital depending on the size and location of the territory. The start-up cost to open a Dale Carnegie business varies depending on individual revenue targets of a territory, but it is on average 20 percent lower than the investment for other businesses in the industry.

About Dale Carnegie

Dale Carnegie helps people from all walks of life become fearless, giving leaders the confidence they need to get the most out of life and work. Headquartered in Hauppauge, New York, Dale Carnegie is represented in all 50 of the United States and over 90 countries. More than 2,700 trainers present Dale Carnegie programs in 30 languages every day. For over 100 years, Dale Carnegie has helped communities all over the world prosper by improving the personal and financial well-being of the people who live there, and the companies that do business there. Today, we continue to cross borders and generations, showing people how to tap into the best parts of themselves to create positive change. Over 8 million people worldwide have attended Dale Carnegie training courses.

Media Contact:

Mackenzie Coopman
All Points Public Relations
Office: 847-897-7486

SOURCE Dale Carnegie Training

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