Hyatt Announces Plans For Second Hyatt Centric Hotel In Central America
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Hyatt Announces Plans For Second Hyatt Centric Hotel In Central America

Hyatt Centric San Salvador Will Mark Continued Growth In Latin America

May 04, 2018 // // CHICAGO - Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into a franchise agreement with LATAM Hotel Corporation for a 138-room Hyatt Centric hotel in San Salvador, El Salvador. Hyatt Centric San Salvador will be located in Soho Cascadas, a mixed-use development project, and managed by GHL Hotels. Expected to open in Q4 2018, Hyatt Centric San Salvador will mark the first Hyatt hotel in El Salvador and the fifth Hyatt Centric hotel in Latin America. Designed as a launchpad for savvy explorers seeking authentic local experiences, the hotel will join existing Hyatt Centric hotels in Guatemala City, Guatemala and Montevideo, Uruguay, and soon-to-open hotels in Santiago, Chile and Lima, Peru.

“Hyatt Centric San Salvador will boast an unbeatable location at the center of the city within easy reach of the ocean and mountains, making it a launch pad for sightseeing, dining and experiencing everything that El Salvador has to offer,” said George Vizer, senior vice president, franchise operations for the Americas at Hyatt. “We are very proud of the growth the Hyatt Centric brand is having in the region and look forward to continued success with LATAM Hotel Corporation and GHL Hotels.”

The capital city of San Salvador is the cultural, educational, and financial center of El Salvador, and is encircled by green-tipped hills and volcanoes. The hotel, originally announced as a Hyatt Place hotel, will be located within the existing Las Cascadas retail mall, a neighborhood surrounded by one of the city’s most exclusive gated residential communities, office parks and the U.S. Embassy. The hotel will be a key addition to Soho Cascadas, an upscale arts, lifestyle, and entertainment complex within Las Cascadas that offers numerous restaurants and bars, features works by local artists and hosts cultural events that reflect San Salvador’s urban style. Guests looking to discover something unexpected will find Hyatt Centric San Salvador’s location easily accessible from Monseñor Óscar Arnulfo Romero International Airport.

“The hospitality Hyatt Centric San Salvador will offer travelers will surprise the market,” said Fernando Paiz, president, LATAM Hotel Corporation. “Continuing our relationship with the Hyatt Centric brand, we’re confident we can demonstrate our expertise to guests, helping them tap into the city’s cosmopolitan hot spots or unique destinations known only to locals.

LATAM Hotel Corporation also owns Hyatt Centric Guatemala City, Hyatt Place Tegucigalpa, Hyatt Placae Managua and Hyatt Place San Pedro Sula, which is currently under development and expected to open in Q3 2018.

For more information on the Hyatt Centric brand and its range of properties worldwide, visit and connect with the Hyatt Centric brand on Facebook and Instagram.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

The Hyatt Centric Experience

Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination. For more information please visit Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentricExplorer.

About LATAM Hotel Corporation

A company focused in the development of mix-used properties by building and operating real estate development and hotels of select service for the Hyatt Place brand, as well as lifestyle hotels for the Hyatt Centric brand and recently the corporation introduced Latam Hotel as their own brand.

About GHL Hotels

A leading hotel operator and developer, based in Colombia with more than 52 years of experience in the tourism market. It operates over 70 hotels in 13 countries in Latin America with their own brands and international franchises such as Sheraton, Hyatt Place, Four Points by Sheraton, Sonesta, Howard Johnson, GHL Collections, GHL Style, Hilton Garden Inn, among others.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of December 31, 2017, the Company's portfolio included more than 700 properties in more than 50 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™, Hyatt Residence Club® and exhale® brand names. For more information about Hyatt Hotels Corporation, please visit

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause our actual results, performance or achievements to differ materially from current expectations include, among others, the rate and pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; the financial condition of, and our relationships with, third-party property owners, franchisees and hospitality venture partners; the possible inability of third-party owners, franchisees or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; changes in the competitive environment in our industry, including as a result of industry consolidation, and the markets where we operate; general volatility of the capital markets and our ability to access such markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the U.S. Securities and Exchange Commission. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

Media Contacts:

Carla Santiago
Hyatt - Latin America and Caribbean
+1 617 233 2622

Gloria Kennett

SOURCE Hyatt Hotels Corporation


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