IHG To Open Design-led Holiday Inn In Melbourne’s Coburg
May 04, 2018 // Franchising.com // IHG® has signed a deal with Barnes Capital to open a striking Holiday Inn® in Coburg, Melbourne’s up-and-coming northern suburb, in 2020.
When it opens in 2020, Holiday Inn Melbourne Coburg will enjoy views across the town and its surrounding landscape, including Coburg Lake Reserve. It will feature a gym and large meeting facilities, as well as a bar and all-day dining, establishing it as the destination to sip, dine and unwind.
The 150-room new-build hotel will show off a bold, new design statement for Holiday Inn, created by architects Hachem, with its mirrored glass design destined to become a landmark in the heart of Coburg.
Abhijay Sandilya, IHG’s Senior Director of Development – Australasia, said: “Holiday Inn is famous for bringing Joyful experiences to guests across the globe, and Holiday Inn Melbourne Coburg will be a shining example where magnificent design meets great service. We are thrilled to bring the world’s best-known hotel brand to regional areas, suburbs and other pockets of Australia that are crying out for a great place to stay.”
Coburg has recently enjoyed a surge in popularity as the hipster culture expands north from nearby Brunswick, boasting a number of great bars that are famous for their craft beers. The latest drawcard is the heritage listed Pentridge Prison, which is undergoing a $1 billion redevelopment and will incorporate a Palace Cinema , supermarket, apartments and an urban village that sits alongside the heritage landmarks, community spaces, piazza and public open space.
Martyn Barnes, Managing Director of Barnes Capital said: “Coburg, and northern Melbourne in general, is a suburban market that is growing rapidly, yet still underrepresented by great hotels. We are so happy to partner with IHG to bring Holiday Inn to this great location in the centre of Coburg CBD.”
Holiday Inn Melbourne Coburg is located in a prime location on Sydney road, with bus and tram lines running to Carlton and Brunswick, and Batman train station just 300m away. It’s a short 10-minute drive to Essendon Airport, and only 20 minutes to Tullamarine.
Holiday Inn Melbourne Coburg complements the 16 Holiday Inn hotels already open across Australasia. It is the IHG’s second Holiday Inn signing in a week, and the latest in a string of signings including Sydney Central, Melbourne Werribee and Geelong.
IHG currently has 47 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 17 in the pipeline, including Hotel Indigo Brisbane Fortitude Valley and Hotel Indigo Melbourne Docklands.
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,300 hotels and nearly 800,000 guest rooms in almost 100 countries, with nearly 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally.
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