Gold's Gym Appoints Dave Reiseman Chief Marketing Officer

Tenured marketing executive brings two decades of experience to new role.

DALLAS - May 9, 2018 // PRNewswire // - Gold's Gym, the world's trusted fitness authority, has promoted Dave Reiseman to chief marketing officer. Reiseman brings more than 20 years of brand-building experience across multiple industries including consumer, fitness, retail and franchising to his new position.

Reiseman has been an integral part of the Gold's Gym marketing team for nearly 16 years, most recently serving as the company's vice president of marketing. In that role, he was responsible for driving overall brand marketing and communications efforts for more than 700 Gold's Gym locations around the world.

Over the past year, Reiseman helped lead a brand evolution for the 53-year-old fitness icon. This work included developing a new creative and marketing campaign, launching a new website and digital experience, and branding new products and services that have defined the new Gold's Gym Experience.

"Dave has been one of the Gold's Gym brand's biggest champions for many years and brings exceptional leadership skills, passion and creative vision to the role," said Gold's CEO Brandon Bean. "He has been instrumental in bringing the new Gold's Gym Experience to life and creating a high-energy, service-driven marketing department that's focused on growing our business and supporting our team members, franchisees and members around the world."

In his new role, Reiseman will continue to spearhead the company's efforts to reach new consumers, expand consideration and drive member engagement and loyalty. His work includes overseeing brand management, creative development, paid media and marketing strategy, digital and social media marketing, customer retention and loyalty, franchise marketing and influencer marketing.

About Gold's Gym

Gold's Gym has been the world's trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold's Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold's Gym delivers the most dynamic fitness experience in the industry. The Gold's Gym experience recently expanded to include BOOTCAMP group training as well as GOLD'S STUDIO® - which gives members access to boutique-style classes like GOLD'S FIT®, GOLD'S BURN™ and GOLD'S CYCLE™, all under the same roof - along with GOLD'S AMP™, the first digital personal training app from a brick-and-mortar gym. More than a gym, Gold's Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. For more information, visit www.goldsgym.com or follow Gold's Gym on Facebook, Instagram and Twitter.

Media Contacts:

Nikki Richardson
817-329-3257
nikki@spmcommunications.com

Colleen Enis
817-329-3257
colleen@spmcommunications.com

SOURCE Gold’s Gym

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Brooklyn Fitboxing
Brooklyn Fitboxing is a fun and effective training experience, where music, fitness, and technology converge to unleash healthy and engaging...
Del Taco
Del Taco, one of the nation's largest Mexican quick-serve chains, first opened in 1964 serving up freshly prepared Mexican menu items such as tacos...
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.