Signs Draw Eyes Where You Need Them to Drive Traffic and Increase Sales
Signarama Provides Insights on How to Utilize On-Premise Signs
WEST PALM BEACH, FL - May 09, 2018 /24-7PressRelease/ - Engaging, strategically-positioned on-premise signage has been shown to have a positive effect on business and results in an increase in traffic and sales. The signs often help draw attention to particular areas, departments, services, specials or other aspects that customers may not have previously considered. Signarama®, the world's largest sign franchise, offers a wide variety of on-premise sign options to help drive business growth, including custom indoor and outdoor signs, banners, vehicle wraps, digital signs, and more.
"Eye-catching signs on the premises of your business can have a dramatically positive effect on sales, increasing knowledge about all the products and services you provide," said A.J. Titus, president of Signarama. "For example, if you run an auto dealership and want people to know about different specials that are going on while they wait for service, rotating digital signs with information about the current promotions are ideal since you have a captive audience. Or, if you're a grocery store or restaurant looking to draw attention to a curbside pickup option, the addition of outdoor signs will build awareness and increases foot traffic."
Whether you are a new business or have been established for years, on premise signs and graphics can attract new customers for a nominal fee compared to other advertising options. Studies show that customers are more likely to remember your signage versus television or radio ads. Signs can enhance the mood and atmosphere of a shopping experience while helping to broaden the consumer's understanding of the business. When placed in well-trafficked areas such as the check-out line, signs have also been shown to increase impulse purchases.
"The bottom line is, well-designed and well-placed on-premise signs can increase your sales," said Titus.
There are approximately 800 Signarama stores worldwide, which can assist you in identifying on-premise sign opportunities to drive sales. Signarama is a proud member of the United Franchise Group affiliated companies and brands.
Signarama®, the world's largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers. These range from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). As part of the $49-billion-plus worldwide sign market, Signarama has been at the forefront of the sign industry for more than two decades. It was ranked 35th on Entrepreneur Magazine's "Top Global Franchises" list in 2016. With over 800 locations in 60 countries, the company expects to have more than 1,500 locations worldwide by the end of 2020.
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