Mr. Appliance® Unveils New Logo and Refreshed Brand Identity
May 15, 2018 // Franchising.com // WACO, Texas - Mr. Appliance®, a Neighborly company and North America’s leading appliance repair franchise, announced today it has kicked off a prominent brand refresh in an effort to reflect the company’s growth over the past several years. As part of this campaign, the company has unveiled a new logo, representing the first time the company has revamped its image since its founding in 1996. The new design features an updated tagline highlighting Mr. Appliance’s signature speedy expert service, as well as new fonts and colors that exude an image better aligned with the brand’s modern evolution.
“Mr. Appliance has emerged as the leader of the appliance repair segment by remaining at the forefront of technological trends and continually investing in our systems, processes and people,” said Doug Rogers, president of Mr. Appliance. “We’re thrilled to be unveiling our new logo, which reflects how the brand has evolved over the past two decades and better communicates to consumers that Mr. Appliance is the best destination for efficient and dependable service.”
Mr. Appliance’s brand refresh comes on the heels of last year’s Neighborly community launch, which is a comprehensive home services platform offering a unique direct service function to provide consumers assistance with nearly all aspects of their home – from landscaping and plumbing to painting and more. Mr. Appliance is one of 13 brands across the U.S. that make up the Neighborly community, each owned by the Dwyer Group, one of the world’s largest franchising companies of trade service brands. The brand’s involvement in Neighborly is just one example of how it has continued to invest in its operations to enhance the customer experience, and its new logo was designed to reinforce how Mr. Appliance and its services have become increasingly modernized and advanced.
“We know that today’s modern consumer prioritizes convenience more than ever, and being a part of the Neighborly community has been a tremendous asset for our customers by providing them an easy resource to quickly identify dependable home service experts in their area,” added Rogers.
With more than 220 locations throughout the U.S. and Canada, Mr. Appliance is North America’s leading home and commercial appliance repair franchise system. The company is part of Neighborly, a community of home service experts that provides consumers assistance with nearly all aspects of their home care needs. Additional information about Neighborly can be found at www.GetNeighborly.com. For more information about Mr. Appliance, visit www.MrAppliance.com.
About Mr. Appliance®
Mr. Appliance®, a Neighborly company, is North America’s leading appliance repair franchise. Operating more than 150 locations throughout the United States and Canada, Mr. Appliance provides customers full-service residential and light commercial appliance repair. Established and acquired by Dwyer Group® in 1996, Mr. Appliance is part of Neighborly, a community of home service experts, leveraging Dwyer Group’s nearly 2,500 professional home service experts across 13 brands in the U.S. and Canada with a unique direct service function that provides consumers assistance with nearly all aspects of their home care needs. Neighborly brands include: Aire Serv®, Five Star Painting®, Glass Doctor®, Portland Glass®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter®, Protect Painters®, Rainbow International®, Window Genie® and The Grounds Guys®. Additional information about Neighborly can be found at www.GetNeighborly.com. For more information about Mr. Appliance, visit www.MrAppliance.com.
SOURCE Mr. Appliance®