Make Believe Through To Voting In The National What's On 4 Kids Awards 2018 With Headline Sponsor Morton Michel!
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Make Believe Through To Voting In The National What's On 4 Kids Awards 2018 With Headline Sponsor Morton Michel!

2018 Nominees Revealed in National Awards for the Children's Activities Sector 

May 24, 2018 // // The nominees for the prestigious ‘What's On 4 Kids Awards 2018’ with Morton Michel have just been announced - and Make Believe Worldwide Ltd is amongst them!

These pioneering awards were launched in 2007 to celebrate the UK's best children’s clubs and classes, along with leaders and volunteers, party providers, places and activity-based products for children - as nominated and voted for by the experts - parents, carers and parents-to-be.

Over the last decade, the What’s On 4 Kids Awards have become established as the industry accolade with hundreds of exceptional businesses and individuals in the flourishing sector keen to be part of the action and be in with a chance to be revealed as a ‘What’s On 4 Kids’ finalist or winner!

Now in its 12th year, this National awards programme welcomes new headliner Morton Michel, hosts NatWest with voting sponsored by STA and new nominations sponsor ClassBiz. A huge number of nominations were received and organisers are delighted to announce that Make Believe is a nominee in the Best Franchised/Licensed activity for children aged 5-12 category which means they will now go through to the exciting national voting stage!

The wealth of nominations this year reflects the huge support from the nations' parents for these awards and their keenness to reward and shout about the very best! There are 25 exciting categories ranging from 'Best Parenting Education Class’ and ‘Best Regional Leader’ to the highly esteemed 'Industry Champion of the Year' (which will be judged by The Children’s Activities Association (CAA) Board of Directors further to the recent success of the fantastic new CAA-led Children’s Activities Week).

Founded by Joel Kern in 2004 Make Believe have 50 schools in and around London, Australia and Hove, teaching youngsters the basic skills in the performing arts. Kern, who started Make Believe aged 15 by teaching five students to sing, dance and act, has seen the company grow into one of the most exciting performing arts companies with around 3500 children enjoying the after-school classes on a weekly basis. And with a raft of talent coming out of the Make Believe Talent Agency (including youngsters landing roles in West end Musicals, TV shows and adverts) the future is looking very bright for the Ilford-based producer who won the Federation of Small Business Young Entrepreneur of the year for South East England award. The Make Believe head office is now based at The Stratford Circus Theatre, home to the 2012 Olympics.

Nick Howe, Regional Enterprise Manager for NatWest Business Banking in London & South East said:

‘At NatWest we are keen to support growing businesses - the lifeblood of the UK economy - by being more than just a provider of financial services so we are delighted to be the official hosts for the 12th National What’s On 4 Kids Awards! We congratulate all those many businesses through to voting and can't wait to welcome and celebrate those finalists parents have voted the UK's finest to our London Bishopsgate HQ in the Autumn.’ Parents can log onto any of the award-winning on-line directories -, and  to vote for their favourites from all of the nominees through. Up to 100,000 votes are anticipated this year and voting closes on July 13 2018.

The winners will be announced at the live awards ceremony and sparkling celebratory reception on October 3 and everyone who votes or nominates will also be in with a chance to win 2 VIP tickets to attend the awards ceremony and reception and meet the winners, finalists, sponsors and VIPs. 

What's On 4 Events Director Suzanne Borrell concludes:

‘Each and every year it’s a pleasure to welcome back so many activities, keen to be part of these National awards once again but it’s also so exciting to see the new nominees from this thriving sector being showcased for the first time. We know from parents’ testimonials how clubs, classes and individual leaders have such a positive impact on the lives of their children and it’s an honour therefore to publically recognise and celebrate these activity providers in this way. Huge thank you to NatWest, Morton Michel, STA and all our sponsors and supporters as well as all those thousands of parent voters for being such a massive part of the What’s On 4 Kids Awards 2018’.


Kimberley Thursfield

SOURCE Make Believe



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