British Swim School Dives Into World's Largest Swim Lesson As Silver Sponsor

Swim Survival School Locations Across North America Partake In International Event

June 21, 2018 // Franchising.com // Ft. Lauderdale, Fla. - British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, is participating system-wide in the World's Largest Swim Lesson on Thursday, June 21. To further draw attention to the importance of teaching children to swim as a key component in the prevention of drowning, the franchised swim school is supporting this initiative through silver sponsorship.

The ninth annual World’s Largest Swimming Lesson, created by the World Waterpark Association in 2010, is a global event supported by aquatic facilities, waterparks, pools, swim schools, and YMCAs, among others, and serves as a platform to build awareness about the fundamental importance of teaching children to swim. Since inception, more than 236,000 children and adults have participated in World's Largest Swimming Lesson events, which holds the current Guinness World Record™ for the largest simultaneous swimming lesson conducted at multiple venues.

As a silver sponsor, British Swim School's contribution to the event includes building awareness of and driving participation to the event, along with acting as a host site at its nationwide locations for the lesson to take place. According to the National Safety Council, more than 80 percent of drownings occur in residential pools or spas, which further enforces the need for parental supervision as a number one safety measure. In addition, the lessons and formal swim programs such as those offered by British Swim School and encouraged by World's Largest Swim Lesson can help reduce these risks.

“Participating in the World's Largest Swim Lesson is something that we at British Swim School have continually engaged in year after year, as it aligns with our ultimate mission to save lives” said Rita Goldberg, Chief Executive Office and Founder of British Swim School. “We want to reach as many people as possible with our messaging, and are a passionate supporter of World's Largest Swim Lesson. If even one life is saved through this important initiative, it will have been worth it!”

British Swim School is a franchise concept and unique water safety program with teaching methods that serve as a trademark for the brand. Based on the premise that children progress at different rates, each child is placed in their correct skill level and will have certain achievable objectives. British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. British Swim School operates in nearly 200 schools in 21 states within the U.S., and currently holds around 15,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.

For more information on British Swim School, please visit www.britishswimschool.com.

About British Swim School

For over 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 21 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 15,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. British Swim School has been ranked in Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School, visit www.britishswimschool.com and like them on Facebook at www.facebook.com/BritishSwimSchools.

Media Contact:

Jordan Massanari
Konnect Agency
O: 213.225.4436
jmassanari@konnectagency.com

SOURCE British Swim School

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