Bruster’s Real Ice Cream Names Kim Ellis New VP of Franchise Development
Company Added
Company Removed
Apply to Request List

Bruster’s Real Ice Cream Names Kim Ellis New VP of Franchise Development

Growth-strategy pro to aid in aggressive expansion push.

June 21, 2018 // Franchising.com // PITTSBURGH - Kim Ellis, a veteran in planning and executing franchise growth strategies, has been named vice president of franchise development for Bruster’s Real Ice Cream as the chain continues its fast-paced expansion.

Most recently, Ellis held the same title at Snip-its Haircuts for Kids, where she managed franchise expansion strategy, including developing system expansion goals, franchisee-recruitment best practices, and recruiting qualified franchisees. She also was senior consultant for Michael Seid & Associates Worldwide, vice president of corporate development at Process Peak and vice president of online strategy for Hot Dish Advertising.

“Bruster’s is an established brand with proven systems, seasoned support and outstanding unit economics,” she said. “We have some aggressive growth goals ahead, but with all the positive attributes of this brand I’m confident we will achieve them.” The premium frozen treat chain is in the midst of a national expansion program, focusing on the South and West as key regions in its growth strategy. “Kim has proven expertise in developing and executing successful franchise development plans,” said Bruster’s CEO Jim Sahene. “She has a passion for our brand and knows how to recruit franchisees who share that passion.”

The premium frozen treat chain recently signed a franchise agreement for its first Las Vegas shop and opened its first Memphis shop in January. Late last year the brand’s sixth southern California location opened in the Los Angeles suburb of Torrance. It most recently opened in Hagerstown, Maryland; Dallas, Texas; and Stockton, California. In total, the brand has commitments for 35 more restaurants, with 14 scheduled to open this year. Six are under construction in San Antonio and Dallas, Texas; Phoenix, Arizona; Windermere, Florida; Haverhill, Massachusetts; and Athens, Georgia.

In 2017, Bruster’s recorded its fourth consecutive year of same-store sales increases, with cumulative sales growth just under 25 percent for the four-year period.

About Bruster’s Real Ice Cream

Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 20 states, Guyana and South Korea.

SOURCE Bruster’s Real Ice Cream

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
True REST Float Spa
Be on the ground floor of taking this movement mainstream by joining the established market leader today!
IceBorn Water and Ice Vending
IceBorn is the franchise model for Ice House America, the pioneer in automated ice vending technology, with a global network of 3,500...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.