Meineke Revs Up Salt Lake City with New Center Opening
New Location Continues Strong Nationwide Expansion Trend for Total Car Care Brand
June 22, 2018 // Franchising.com // SALT LAKE CITY - The chequered flag is waiving as Meineke’s opening in Salt Lake City signals a victorious moment for local drivers.
Owned and operated locally, the service bay doors are now open for business to area customers. Nathan Atherley and sibling duo Matthew and Lindsey Wood, local residents, welcome the community and commuters to experience firsthand Meineke’s pledge: “Taking Care of Your Car Shouldn’t Take Over Your Life.”
Situated at 395 South State St., the new location benefits from the brand’s customer loyalty and reputation as America’s trusted total car care partner. The shop offers a comprehensive line of car care services, from routine oil changes to extensive car repair. It is open Monday through Friday from 8 a.m. - 6 p.m. and Saturday from 8 a.m. to 4 p.m.
“Trust is everything and no other car care brand has earned that with drivers more than Meineke. I am very proud to bring it to Salt Lake City,” said Nathan. “There is already so much excitement for the new center here that I can clearly see the need exists for a center with Meineke’s reputation. Plus, we’ve created rewarding job opportunities for car technicians.”
Nathan is a former Air Force Officer and venture capitalist, previously delivering technologies needed by the U.S. Government and large commercial enterprises. Matthew is formerly a tech executive and has driven growth for large tech companies such as Solera Networks, Fusion-IO, Bluecoat and Symantec. Nathan, Matthew and Lindsey have extensive experience building and leading high performing teams. Nathan focuses on finance and sales, while Matthew brings technical, legal and product leadership to the partnership. With a strong work ethic, Lindsey has been in retail management for her entire career and looks forward to developing and training associates within the business. All together, the three will be taking over an already established shop with the former owner staying on board for support.
“Nathan, Matthew, Lindsey and their team are sure to steer local drivers in the right direction when it comes to car care,” said Ed Pearson, vice president of franchise sales and development for Meineke Car Care Center, Inc. “We are confident that Nathan, Matthew, and Lindsey’s seasoned business skills will shine and make Meineke of Salt Lake City the new ultimate car repair center. They represent the ideal franchisees - savvy entrepreneurs that are ready to use their business expertise and the benefits of our franchise support system to push this location to be the best in town.”
Today, there are more than 900 locations currently open nationwide. The opening in Salt Lake City reflects the momentum behind the brand. Meineke’s robust customer rewards program, Meineke Rewards, provides convenient, mobile device access to redeem points earned through services and maintenance bonuses. Points are used for free service visits and the mobile app can be used to book appointments online, track points and store maintenance information. MCC Rewards members also receive free towing to a Meineke location.
Meineke is just one of the automotive industry mainstay brand names included under the Driven Brands umbrella. Driven Brands encompasses names well recognized for the services they have been providing businesses and consumers alike over a combined 130 years. In 2006, Driven Brands created the largest family of automotive aftermarket service companies in the country under every major automotive vertical, including repair and maintenance, paint and collision, distribution and quick lube. With over 2,000 centers in North America positioned strongly for continued growth, Driven Brands is the number one choice when considering a franchise is the automotive industry.
For more information on Meineke in Salt Lake City, please visit https://www.meineke.com/locations/ut/provo-2781/.
Meineke Car Care Centers, Inc. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 900 centers that service approximately 3 million cars a year. In recent years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace, becoming the “total car care” brand. Meineke continues to be ranked as one of the best franchise opportunities in the country.
All Points Public Relations