i9 Sports Expansive Franchise Growth Initiative Adds New Franchisee in Grayson
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i9 Sports Expansive Franchise Growth Initiative Adds New Franchisee in Grayson

Strategic Expansion Plan Brings Premium Youth Sports Leagues to Grayson

June 26, 2018 // Franchising.com // GRAYSON, Ga. – i9 Sports Corporation, a leading national youth sports league franchise business with nearly two million registrations from New York to Hawaii, announced today that Grayson has been sold to a new franchisee.

Local entrepreneur and long-time sports coach and referee, Janet Williams, is the new franchisee bringing youth sports leagues to Grayson, offering leagues starting in fall 2018. In addition to a 25-year tenure working in the corporate world in the dental field, Williams brings a strong sports background and understanding of the i9 Sports approach to her new business. She worked previously as a coach at i9 Sports in Buford, as a referee for high school and college sports, and as a student athlete during her college career.

“As a professional who is passionate about making a positive impact locally, Janet is a perfect example of an entrepreneur who wants to build a career she loves,” said Brian Sanders, CEO and Chairman of i9 Sports. “Her experience as a coach and referee paired with her business intellect and passion for youth sports makes her the perfect fit to introduce the i9 Sports program into the Grayson community.”

The territory sale announcement positions the brand for expansion in communities like Bethlehem across the United States, while providing motivated entrepreneurs the opportunity to provide organized competitive sports in their neighborhoods for children to pursue their athletic aspirations in a fun, rewarding environment.

Born out of a desire to break free from the constraints of corporate America, founder Frank Fiume launched i9 Sports in 2003 and continues to consult closely with the company today. Fiume developed i9 Sports out of a passionate drive to create youth sports experiences in well-organized and high-quality sports leagues alongside developmentally appropriate instruction for all age groups. i9 Sports has become a business opportunity that franchise owners can feel passionate about running, while also offering impressive work-life balance and continual franchisor support.

Today’s territory sale announcement in Grayson comes on the heels of significant momentum that is driving the enhanced franchising initiative, including a fourteenth year of record revenue for the brand. Demonstrating the brand equity behind i9 Sports and the value that is created within the business, nine new locations have been added to the i9 Sports roster in the last 18 months. Plus, in 2017, 10 locations were sold to second-generation owners to continue the brand’s legacy in the markets served. Throughout the three remaining quarters of 2018, i9 Sports plans to add 20 new franchisees to the system. Attractive territories are available for expansion in priority markets including Chicago, Northern and Southern California, New Jersey, New York, Philadelphia, Salt Lake City, Detroit, Minneapolis, Seattle, Northern Virginia and Virginia Beach.

“The popularity of i9 Sports comes from the sports experiences we create, where kids can compete in a fun environment with a well-organized league. Parents love it because their sons and daughters can sense the passion we have and they feed off of it,” added Sanders. “Kids and parents alike get tremendous satisfaction from being part of the program and it stays with them for the rest of their lives. It’s easy for us to see why there is so much interest in joining our franchise family.”

i9 Sports is the nation’s first and largest youth sports league franchise business. Featuring today’s popular sports such as flag football, soccer, basketball, and baseball, leagues are organized for boys and girls ages 3 to 14 years old. The majority of league play takes place on weekends, when i9 Sports franchise owners oversee operations throughout their communities. During the week, franchisees focus on sales and marketing programs, with the diligent support of the i9 Sports home office marketing and business coaching team. In addition to year-round league action, franchisees often establish seasonal camps and clinics to create additional revenue streams.

Given the impact of i9 Sports in communities coast to coast, franchisees and their leadership teams are often regarded as youth sports experts, consulted on safe play trends, including the best ways to avoid concussions.

Entrepreneurially spirited individuals investing in and running an i9 Sports franchise receive a full suite of support services ranging from initial and ongoing training to sales and marketing support. Tailored to owners that place value on building strong ties to the community and are passionate about working with kids and sports, the franchise provides structure, personalization and scalability.

About i9 Sports

Founded in 2003 in Tampa, Florida, i9 Sports offers high-quality youth sports leagues, camps and clinics for children ages 3 to 14 years. Led by experienced professionals who love working with kids, i9 Sports is committed to providing age appropriate instruction that is both fun for kids and convenient for today’s busy families.

Currently i9 Sports has more than 130 franchise locations across 28 states. It is the nation’s first and largest youth sports league franchise business in the United States, according to data presented in the 2016 issue of Entrepreneur magazine’s Franchise 500.

To learn more about i9 Sports youth sports programs and locations, visit www.i9sports.com

Media Contact:

Mackenzie Coopman
All Points Public Relations
(847) 897-7486
mcoopman@allpointspr.com

SOURCE i9 Sports

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