Bruster’s Celebrates National Ice Cream Month with Loyalty Club Giveaways
New Limited Time Espresso Yourself and Cookie Craze Flavors
June 29, 2018 // Franchising.com // PITTSBURGH - Bruster's Real Ice Cream is making July’s National Ice Cream Month celebration even sweeter by giving away a $3 reward to use toward ice cream purchases at participating shops. Guests must join the new Sweet Rewards loyalty program by visiting www.BrustersSweetRewards.com or downloading the app from Google Play or the Apple App Store. Ice cream prices vary by location, but typically start at $2.99.
In addition to the initial $3 reward, members earn one point for every dollar spent. Every time members accumulate 50 points, they receive a $5 reward good toward Bruster’s treats at participating locations.
Bruster’s - beloved for its indulgent, handcrafted ice cream - also is celebrating National Ice Cream Month with two new limited-time, premium flavors: Espresso Yourself and Cookie Craze. Espresso Yourself, inspired by the cold brew coffee obsession, combines cold brew coffee ice cream with chocolate flakes and crunchy pie crust pieces for a smooth, sweet and crunchy frozen delight. Cookie lovers will crave the trio of treats in Cookie Craze, made with blue vanilla ice cream and loaded with chunks of OREO® cookies, crushed Bruster’s unique Dino sugar cookies and cookie dough pieces.
“Summer is family time, and these new flavors are designed to tempt both kids and adults,” said Jennifer Brinker, vice president of Marketing. “Espresso Yourself is perfect for grown-ups looking to cool down on a hot day, while kids will love the fun and colorful Cookie Craze.” They will be available until the end of July.
As with all Bruster’s Ice Creams, the new flavors are made fresh daily in each shop.
Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Bruster’s Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 20 states, Guyana and South Korea.
SOURCE Bruster’s Real Ice Cream