Circle K Launches First Multi-National Polar Pop® Campaign
Goal is to be loud and be proud with signature cup
SAN ANTONIO, TEXAS (PRWEB) July 02, 2018 - Circle K is inviting customers to quench their thirst this Fourth of July holiday and throughout the summer as part of its Your Cup. Your Rules. Polar Pop promotion. The company launched its first multi-national promotional campaign to enhance brand awareness and customer engagement with its signature item, the Polar Pop® cup. The initiative showcases how Polar Pop helps customers create the drink of their dreams as well as interact with the brand through social media influencers and on-site events.
“While continuing the incredible every-day value, we are promoting the unlimited possibilities of Polar Pop to personalize beverage choices and beat the summer heat,” said Kevin Lewis, Chief Marketing Officer for Circle K. “With Polar Pop, it’s your cup, your rules! We invite customers to unleash their imagination at one of our participating 6500 Circle K locations in the U.S. and Canada.”
Circle K sells 17 Polar Pops every second in the U.S making it the choice for thirsty customers across North America. Popular social media influencers, expansive digital and billboard advertising, and targeted on-site events are driving Circle K customers to fill up their cup and share their enthusiasm with the hashtag #DONTBETHIRSTY! Circle K team members are also taking part in a popular internal video contest showing their pride in Polar Pop and how they share it with customers.
The Your Cup. Your Rules promotion will run throughout the summer encouraging millions of Americans and Canadians to get a refreshing Polar Pop at a great price. With an unlimited amount of flavor combinations, choice of cup, and ice, Polar Pop let’s you do you. Come by your neighborhood Circle K and enjoy one today!
About Alimentation Couche-Tard Inc. and Circle K
Circle K is a wholly owned subsidiary of Alimentation Couche-Tard Inc. (“Couche-Tard”) (TSX: ATD.A ATD.B), Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. In Europe, Couche-Tard is a leader in convenience store and road transportation fuel retail in the Scandinavian countries (Norway, Sweden and Denmark), in the Baltic countries (Estonia, Latvia and Lithuania), and in Ireland and also with an important presence in Poland.
As of February 4, 2018, Couche-Tard’s network comprised 10,020 convenience stores throughout North America, including 8,698 stores with road transportation fuel dispensing. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and 4 in Canada covering all 10 provinces. Approximately 100,000 people are employed throughout its network and at its service offices in North America. In addition, through CrossAmerica Partners LP, Couche-Tard supplies road transportation fuel under various brands to more than 1,300 locations in the United States.
In Europe, Couche-Tard operates a broad retail network across Scandinavia, Ireland, Poland, the Baltics and Russia through ten business units. As of February 4, 2018, Couche-Tard’s network comprised 2,730 stores, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated fuel stations which only offer road transportation fuel. Couche-Tard also offers other products, including stationary energy, marine fuel, aviation fuel and chemicals. Including employees at branded franchise stores, approximately 25,000 people work in its retail network, terminals and service offices across Europe.
In addition, under licensing agreements, more than 1,900 stores are operated under the Circle K banner in 14 other countries and territories (China, Costa Rica, Egypt, Guam, Honduras, Hong Kong, Indonesia, Macau, Malaysia, Mexico, the Philippines, Saudi Arabia, the United Arab Emirates and Vietnam), which brings the worldwide total network to more than 15,900 stores.
For more information on Alimentation Couche-Tard Inc. or to consult its quarterly Consolidated Financial Statements and Management Discussion and Analysis, please visit: http://corpo.couche-tard.com.
North America Director Communications
Circle K/Alimentation Couche-Tard
+1 (210) 692-2659
SOURCE Circle K/Alimentation Couche-Tard