Dunkin’ Donuts Appoints Jones Knowles Ritchie As Creative Partner For Brand Identity And Branding Strategy
July 09, 2018 // Franchising.com // NEW YORK - Dunkin’ Donuts announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favorite beverage-led, on-the-go brand.
Tony Weisman, Dunkin’ Donuts’ U.S. Chief Marketing Officer, explained, “We’re excited to partner with JKR to further refine our branding strategy. JKR is known for producing compelling, brand differentiating work, and we look forward to working together to continue Dunkin’ Donuts’ transformation into America’s favorite beverage-led, on-the-go brand.”
“We’re thrilled to collaborate with Dunkin’ Donuts as they continue to evolve their brand to meet the needs of today’s on-the-go consumer,” said JKR’s North American CEO Sara Hyman. “Dunkin’ Donuts already has such a massive presence - America runs on Dunkin’ after all. Our strategy is to further elevate this beloved brand by celebrating and amplifying the best parts of what they have always been - fresh, fun, and familiar.”
With a recent win at the D&AD Awards of Most Awarded Design Agency, JKR has a long track record of working with iconic brands and bringing to life a strategic vision that connects with and engages consumers. JKR will guide the brand’s continuing evolution, overseeing its branding across an array of physical and digital assets, including packaging.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com, or subscribe to the Dunkin' Donuts blog to receive notifications at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,500 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Jones Knowles Ritchie
Jones Knowles Ritchie (JKR) is an independent creative business with offices in London, New York, Singapore and Shanghai. The 280-strong team champion design as the future of limitless creativity and the glue that binds a brand. JKR is driven to deliver enviable, long- lasting work with ideas at the heart, across identity, communications and digital.
Since its inception in 1990, JKR has partnered with companies including Unilever, Kraft Heinz, and Mars Inc. Recently recognized as D&AD’s 2018 most awarded design agency, the global team have also won, spoken and judged at the industry’s top events including Cannes, Clios, Dubai Lynx, Design Week, Eurobest
SOURCE Dunkin' Donuts