Slapfish Dives into 10 New Markets in 2018
Nation’s Fastest Growing Seafood Restaurant Expands from Coast to Coast
July 11, 2018 // Franchising.com // Slapfish, a modern seafood restaurant serving up bold, craveable dishes in a fast casual setting, announces aggressive expansion plans for the second half of 2018, with sights set on opening up to 10 additional locations by the end of the year. Closing deals across the nation, the disruptive concept will open its doors in seven different states, spreading its brand of flippin’ honest seafood from coast-to-coast.
The announcement comes on the heels of a monumental year, following the opening of five restaurants in 2017 alone. Starting this summer, the 13-unit, chef-driven restaurant will nearly double in size with new locations in Rockville, Md., Ashburn, Va., Chandler, Ariz., Glendale, Ariz., Arlington, Va., Oklahoma City, Okla., San Jose, Calif., Washington D.C., Orlando Fla., Hilton Head, S.C., and Farmington, Utah, with future plans to expand into London, Charleston, S.C., Savannah, Ga. and Denver, Colo.
“2018 is quickly becoming an unforgettable year for Slapfish,” says founder and CEO, Chef Andrew Gruel. “The company started as a food truck with the goal of getting people to eat more seafood by bringing responsibly-sourced, chef-driven dishes to the masses, and it has been incredible to see this idea turn into a soon-to-be international seafood concept. Slapfish is the first restaurant of its kind, and we are beyond excited to share our vision of flippin’ honest seafood with the world.”
Known for its bold, inventive dishes, Slapfish’s menu features original items like Chowder Fries, Clobster Grilled Cheese and Lobster Grinders, as well as a rotating selection of well-managed seafood incorporated into salads, sandwiches and bowls. Founded upon the values of transparency and authenticity, the Slapfish team aims to share their passion with the world, bringing a truly disruptive approach to sourcing and menu development. Originally founded as a seafood shack-inspired food truck in 2011, Gruel has quickly expanded the concept to 13 brick-and-mortar locations throughout California, New Mexico, Utah and soon-to-be Maryland. The brand currently has over 150 locations in development, catering to the worldwide demand for high quality, well-managed seafood in a relaxed setting.
For more information on Slapfish, visit http://www.slapfishrestaurant.com/.
Slapfish is an honest flippin’ seafood brand serving craveable, well-sourced seafood in a fast casual setting. Founded by a team of seafood ‘nerds’ and enthusiasts including founder and CEO, Chef Andrew Gruel, Slapfish brings a truly disruptive approach to sourcing and a fresh, exciting menu that rotates daily. As the only fast casual seafood restaurant providing guests with transparency and authenticity, Slapfish’s philosophy is rooted in passion and purpose, with the goal of creating meaningful experiences for guests and saving the oceans one Lobster Grinder at a time. The brand currently has 13 units open, with over 150 more locations in development both domestically and internationally.
As the nation’s fastest growing seafood chain and largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number 11 in the “2018 Fast Casual Top 100 Movers & Shakers” list. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017”, and in Nation’s Restaurant News’ “2017 Power List”.
10661 Ellis Avenue, Suite F
Fountain Valley CA, 92708
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