Locali Expands Footprint To The East Coast With New Franchise Deal In Florida
Florida-Based Viable Foods, LLC Plans to Bring ‘Healthy Convenience’ To The Greater South Beach/ Miami Area
July 12, 2018 // Franchising.com // MIAMI, FLORIDA - Locali, the wildly popular Los Angeles-based healthy convenience concept, has recently signed a multi-unit franchise agreement with Viable Foods, LLC to expand the rapidly-growing brand into the greater South Beach/ Miami, Florida area. This deals marks the first expansion outside of California for Locali, who plans to introduce its innovative ‘healthy convenience’ model to markets nationwide.
Locali is currently the largest and fastest growing health-conscious convenience concept in the market, and the only franchised natural food store with a healthy and organic-based deli menu. Offerings include made-to-order sandwiches, like the completely vegan “Badass Breakfast Sandwich,” which was named one of “LA’s 10 Best New Sandwiches” by Zagat, organic produce salads, chia bowls, probiotic smoothies, and other healthy options, many of which are vegan, vegetarian, and gluten-free. The ‘healthy convenience’ store also offers grab-and-go options and a wide array of curated food items available for retail purchase.
Franchisee Roy Casiano, who operates Viable Foods, LLC with his wife Deanna Snyder, has been working in the food industry for over 13 years holding positions in operations and management. Most recently, Casiano acted as General Manager for Estiatorio Milos, a chain of high-end Mediterranean restaurants with locations in Miami and Las Vegas, among others.
“We are incredibly excited to apply our skills and expertise in the food and restaurant industry to grow Locali into a household name here in Florida,” said Casiano. “We are passionate about the Locali mission and lifestyle and believe that Locali’s healthy-convenience model will be a great addition to the area,” added Snyder. “We feel fortunate to have the opportunity to introduce such an innovative concept to the South Beach Miami community.”
Since 2009, Locali has been creating a name for itself as the original ‘healthy convenience’ store. Due to the brand’s innovation and popularity for being a one-stop shop for quick health-conscious options, Locali has been featured on KTLA Morning News, Eye On LA, and recognized in publications such as LA Weekly, UrbanDaddy, and Huffington Post, to name a few.
Locali is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. Locali is currently looking for experienced and qualified franchise partners in the United States who are looking for an opportunity to become involved with the Locali brand, which yields great unit economics, small store footprint, low start up and food costs, and impressive margins.
Founded in 2009 by Greg Horos and Melissa Rosen, Los Angeles-based Locali is the largest and fastest growing health-conscious convenience concept in the market, and the only franchised natural food store with a healthy and organic-based deli menu. Their award-winning offerings range from house-made sandwiches, organic produce salads, chia bowls, smoothies, and more, most of which are vegan, vegetarian, and/or gluten-free. Locali also offers a skillfully curated selection of grab-and-go options designed to make healthy eating quick and convenient. Locali has locations in West Hollywood, Hollywood, Venice Beach, and Downtown LA, and is opening its first East Coast stores in the South Beach Miami, FL area beginning in 2018. For more information about Locali, visit www.localiyours.com.
Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth - as of 2015, over 1,000 new restaurants are in development across their current portfolio.
Ajenda Public Relations