Senior Helpers® Launches Town Square Franchising
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Senior Helpers® Launches Town Square Franchising

Leading In-Home Senior Care Provider Joins the George G. Glenner Alzheimer’s Family Centers, Inc.® to Introduce New Franchising Concept Based on Reminiscence Therapy-Centered Adult Day Care Centers

July 13, 2018 // // BALTIMORE - In an effort to continue addressing the rising demand for elder care, Senior Helpers®, the nation’s premier provider of in-home senior care services, announced the launch of a nationwide franchise concept called Senior Helpers Town Square Franchising. The new venture is the result of a strategic alliance between Senior Helpers - experts in Alzheimer’s and dementia care - and the George G. Glenner Alzheimer’s Family Centers, Inc.® - a non-profit organization whose namesake is known for his research on the beta-amyloid protein that is considered to be the hallmark of Alzheimer’s disease.

George G. Glenner Alzheimer’s Family Centers, Inc. created an original prototype, Town Square®, in Chula Vista, CA, just south of San Diego, which will open later this month. Senior Helpers will work with George G. Glenner Alzheimer’s Family Centers, Inc. to bring the unique experience of Town Square to seniors across the country. Senior Helpers Town Square offers a one-of-a-kind adult day care experience for individuals living with Alzheimer’s or dementia. Each will be comprised of an indoor, simulated urban environment that employs reminiscence therapy - which utilizes tangible prompts from an individual’s past to help elicit more long-term memories, reduce anxiety and improve mood and sleep quality in those with dementia.

“With nearly 75 million individuals aged 51-69 in the U.S., the need for elder care has significantly grown over the years, making it a $400 billion industry and counting,” said Greg White, newly appointed VP of Franchise Development for Senior Helpers Town Square. “Adult day care franchises can be highly profitable. With the George G. Glenner Alzheimer’s Family Center’s 35 years of experience in the field, coupled with Senior Helpers’ background in caregiving for those living with Alzheimer’s and dementia, this is an exciting new concept that can generate a positive impact on the community.”

Each Senior Helpers Town Square location will feature a highly structured, midcentury “town” built around distinctive vignettes that evoke the age when most participants (now in their 70s and 80s) were young adults, including such areas as a 1950s-era diner, movie theater, library, and hair salon, arranged around a central green. Participants could be served hot lunch at an authentic 1950s style diner, enjoy a vintage black-and-white film and old-fashioned popcorn at the movie theater, get their hair styled at the on-site salon or tinker with a 1959 Ford Thunderbird at the service station. The one-of-a-kind, interactive environment is designed to help capture part of the life and preserved cognitive function that remains intact for these individuals, ultimately enabling them to feel calm, confident and secure.

“Our shared mission is to improve the quality of life for the elderly and their families by delivering innovative adult day care that is safe, affordable and accessible,” comments Scott J. Tarde, L.N.H.A., CEO and Executive Director of the George G. Glenner Alzheimer’s Family Centers.

Senior Helpers Town Square Franchising provides an attractive investment opportunity for entrepreneurs looking for exceptional corporate support and an exciting franchising concept in a booming industry. Led by White, Senior Helpers Town Square Franchising offers potential investors two ownership models that leverage Senior Helpers’ unmatched senior care services: hands-on ownership - which requires a franchise owner to oversee the operation and actively participate in managing daily operations, or absentee ownership - relying on Senior Helpers to manage and execute day-to-day operations.

“The initial response to Senior Helpers Town Square Franchising has been overwhelmingly positive, and we hope to have 100 Senior Helpers Town Square locations operating all across the U.S. within the next three years,” comments Peter Ross, CEO and Co-Founder, Senior Helpers. “Moreover, with Greg’s proven track record in franchise development and running small businesses for over two decades, we have a winning team that bodes well for the long-term growth and success of this new segment of our business.”

The company is currently accepting applications for Senior Helpers Town Square locations.

About Senior Helpers®

Senior Helpers® is a premier provider of in-home senior services ranging from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. Founded in 2001 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges, Senior Helpers has 311 franchised businesses that have cared for tens of thousands of seniors with a pledge to “provide care and comfort at a moment’s notice.” Senior Helpers Town Square Franchising, formally known as SH Town Square Franchising, is an affiliate of Senior Helpers.

Senior Helpers® was recently ranked in Entrepreneur’s Franchise 500 Ranking, and appointed to the Healthcare Leadership Council - an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting

About George G. Glenner Alzheimer’s Family Centers, Inc.®

Dr. George G. Glenner, was a physician and Alzheimer’s researcher at the UCSD School of Medicine. He worked tirelessly to better understand the pathology of the disease and became world-renowned for his research and identification of the beta-amyloid protein. This protein is considered the hallmark of Alzheimer’s disease and has allowed researchers to make valuable inroads. Dr. Glenner and his wife Joy founded the George G. Glenner Alzheimer’s Family Centers to provide services to alleviate the stress, pressures and emotional toll experienced by those caring for loved ones with Alzheimer’s and dementia. Their mission is to provide innovative adult day care and support services to families affected by Alzheimer’s and other forms of memory impairment diseases through quality adult day care programs, family support, case management, crisis intervention, family and community education, advocacy, information and referrals.

Media Contact:

Megan O’Neal
Havas Formula
(619) 234-0345

SOURCE Senior Helpers®



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