Jamba Juice Continues Growth in Dallas
Category leading smoothie brand to open 18th local store this summer
July 17, 2018 // Franchising.com // FRISCO, Texas – With 17 locations already operating throughout the Dallas metro area, Jamba Juice (Nasdaq: JMBA), the category leading smoothie brand with more than 900 franchised and company-owned locations worldwide, is expanding its local footprint even further. The Frisco-based franchisor intends to open its newest Dallas area location this summer.
The new store will be owned and operated by Garland native Bina Beechum, a 13-year veteran of the real estate industry and mother of four. A long-time admirer of the Jamba Juice brand, she always dreamt of owning a store of her own. Ultimately, she hopes to open four additional stores in the area.
Beechum is currently eyeing Garland, Murphy and Richardson as potential areas for her first store.
“Jamba Juice is more than just a business venture. It’s an item I can proudly check off my bucket list,” said Beechum. “It’s a dream come true to be able to work with such a great company and I look forward to bringing more of the fresh fruit and vegetable goodness of Jamba to the Dallas community.”
Jamba Juice’s mission is to inspire and simplify healthy living by providing a wide variety of nutritious, delicious, convenient, freshly prepared menu selections. There are beverage choices for every palate, featuring an array of smoothies and freshly squeezed juices, which are made-to-order with whole fruits and vegetables. Other options include wholesome smoothie bowls, egg white breakfast sandwiches, items for kids, and a variety of baked goods and healthful snacks.
“As we continue to expand our presence in the Dallas metro area and other parts of Texas, it’s crucial to find the right franchise partners who are deeply passionate about the brand and are excited to promote the Jamba Juice culture,” said Loren Bontrager, Director of Franchise Business Development. “We couldn’t be more excited about this partnership. Bina is a hardworking individual with whom we share the same values. She will play an instrumental role in further establishing our brand in the local marketplace.”
For more information, visit www.jambajuice.com.
About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) through its wholly-owned subsidiary, Jamba Juice Company, is a global healthy lifestyle brand that inspires and simplifies healthful living through freshly blended whole fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. Jamba’s blends are made with premium ingredients free of artificial flavors and preservatives so guests can feel their best and blend the most into life. Today, Jamba Juice has more than 900 franchised and company-owned locations worldwide. For more information, visit www.jambajuice.com.
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SOURCE Jamba, Inc.