sweetFrog Franchisees Execute Strategic Takeover of Two Reno, Nevada Frozen Yogurt Shops
sweetFrog Multi-Unit Franchisees Larry Copponi and Gary Ricco Contribute to Leading Frozen Yogurt Chain’s Thriving Nationwide Acquisition and Rebranding Strategy
July 17, 2018 // Franchising.com // Richmond, VA - sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal, and a Top New Franchise by Entrepreneur Magazine, is expanding its customer reach in Reno with two additional locations previously operated by U-Swirl. The recent takeover is yet another success story tied to sweetFrog’s nationwide acquisition and rebranding strategy, coming on the heels of May’s Hoopla takeover in New York.
Multi-unit franchisees Larry Copponi and Gary Ricco are the perfect pair to expand in Nevada as they have a proven track record at their two existing locations in Reno and Sparks. As co-owners, the pair has made steady progress at both stores with a renewed emphasis on customer loyalty programs, the in-store experience, and a new streamlined production process. And with these two additional locations that re-opened on July 1, 2018 in South Reno, the duo is poised to increase consumer sales by more than 100% and contribute more than two dozen jobs to the local economy this summer.
“We’re excited to welcome new and returning customers to our newest sweetFrog stores,” said Ricco. “People walk into a yogurt shop with a smile, but we want them to walk out with a bigger smile - that’s the sweetFrog brand. This summer, we’re reconnecting with the community, including local high schools, families, and frozen yogurt fans of all ages.”
In addition to a subtle interior design change and sweetFrog signage, the newly acquired stores in Sparks and Reno will feature play centers for families with small children.
“We’re a yogurt shop that likes its customers to linger and enjoy family time together,” added Copponi, who encourages customers to sign up for sweetFrog discounts and deals at any of their four locations:
- Reno - 175 Damonte Ranch Parkway, Reno, NV 89521 - NEW
- Reno - 2870 Northtowne Lane, Suite 104, Reno, NV 89521 - NEW
- Sparks - 2838 Vista Boulevard, Suite 102, Sparks, NV 89434
- Reno - 6637 South Virginia Street, Suite B, Reno, NV 89511
Ricco and Copponi offer weekly customer specials at each location, including Free Yogurt Mondays for Moms and Dads. The business partners plan to add more locations to their store roster, a sign of their full commitment to sweetFrog’s aggressive expansion plans.
sweetFrog’s CEO, Patrick Galleher, is excited the frozen yogurt chain’s hot streak shows no signs of slowing down as store owners deepen their footprint in communities like Reno and Sparks.
“We are thrilled to see Larry and Gary fully embrace the sweetFrog brand and its mission,” said Galleher. “We’re a growing franchise on the fast-track to becoming a household name nationwide. We offer the tastiest summer treat out there, and there’s nothing we like more than giving our loyal customers a place to celebrate family. We expect Larry and Gary to continue their growth and success in Nevada through more acquisitions and rebrands.”
For more information about sweetFrog frozen yogurt, please visit www.sweetfrog.com.
About sweetFrog Frozen Yogurt
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S and the Dominican Republic. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
SOURCE sweetFrog Frozen Yogurt