Learning Express Toys Announces 2018 Vendor and Product Award Winners
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Learning Express Toys Announces 2018 Vendor and Product Award Winners

July 23, 2018 // Franchising.com // Devens, Mass. - Annually in various locations, Learning Express Toys hosts a franchise-wide Convention. The entire Learning Express Toys family, including store owners, store managers, home office employees and vendors, gathered in Kingsport, Tenn., last month. While there, Learning Express Toys presented its top vendors with awards.

“We want to recognize our distinguished vendors and to show appreciation for their partnership, as well as their ingenuity and proficiency creating toys with exceptional play value,” said Sharon DiMinico, CEO and Founder of Learning Express Toys.

While every product is hand-selected for quality and extraordinary play value, certain products and vendors rise to the top - helping Learning Express Toys stand out for both its selection and vibrant in-store atmosphere.

The following vendor awards were presented during the 2018 Convention:

Product Awards

Awarded to products new to Learning Express in Fall 2017 or Spring 2018 based upon originality, creativity, leading edge design, and sales performance in each of the following categories:

  • Arts and Crafts: Hide & Seek Rock Painting Kit from Creativity for Kids
    Infant/Toddler: Flappy the Elephant from Gund
  • Preschool: Pop-Up Basketball Game from Epoch Everlasting Play
    Action, Skill and Sports: Laser X from Toysmith??
  • Construction: Open Play Tubes from Plus-Plus USA
  • Impulse: Needoh Glob from Schylling
  • Science: Holographic Mixed By Me Thinking Putty Kit from Crazy Aaron’s
  • Games: ITZI from Carma Games
  • Plush: Squeezamals from License 2 Play??
  • Tween: Fizzy DIY Bath Bombs Kit from ALEX Brands 

Vendor Awards

Best Customer Service Award: Awarded to the vendor that is always in-stock and ships on time; has quick order turnaround time; acts quickly to handle returns, defectives and any discrepancies; and provides consistent and timely communication to both the storeowners and buying group.

  • Top Trenz and Toysmith (tie)

Best New Vendor Award: Awarded to a new vendor who quickly understood the uniqueness of the Learning Express franchise system, has been very supportive of our individual storeowners, and whose product is innovative and performs well in our stores.

  • Wireless Express

Best Marketing Program Award: Awarded to the vendor that has offered exciting promotions that dramatically increased customer traffic while maintaining profitable store sales.

  • ALEX Brands

Vendor of the Year Award: Awarded to the vendor that provides outstanding customer service to our stores, develops new and innovative products, offers ideas, and supports all of our marketing efforts, provides excellent store support programs, and participates as a full partner with Learning Express.

  • Toysmith

Sales Award: Awarded based on sales volume with our stores based on core products.

  • Toysmith

Sales Increase Award: Awarded based on sales increase with our stores based on core products.

  • Water Sports

About Learning Express Toys

Learning Express Toys is the nation's leading franchisor of educational toy stores with more than 100 locations across the country - each one locally owned and operated. Providing an extraordinary shopping experience, Learning Express Toys is best known for its knowledgeable and playful sales staff and its unique product mix (birth - age 14). Believing that everyone who walks through the doors should be WOWED, Learning Express Toys focuses on the customer experience.

A birthday gift registry, free gift wrapping, free personalization, civic fundraising and regularly scheduled children’s events contribute to the exceptional customer service and energetic atmosphere.

Media Contact:

Becki Harrington-Davis
(978) 889-1083.

SOURCE Learning Express Toys



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