Outdoor Living Brands Announces Marcia Mead As Vice President Of Franchise Recruiting
Leading Outdoor Living Franchise Expands Development Team Following Franchise Growth
July 31, 2018 // Franchising.com // RICHMOND, Va. - Outdoor Living Brands, a multi-brand franchise company dedicated to products and services within the outdoor living market, has announced Marcia Mead as the new vice president of franchise recruiting. The company also added Elissia Defoor as the director of franchise recruiting for Conserva Irrigation, Erin Zide as the director of franchise development for Outdoor Lighting Perspectives, and Luc Deslauriers as the director of franchise recruiting for Mosquito Squad. Outdoor Living Brands currently includes leading brands Archadeck, Outdoor Lighting Perspectives, Mosquito Squad, Renew Crew, and Conserva Irrigation.
“We are excited to have Marcia, Elissa, Erin and Luc join our team to head up the newly formed franchise recruiting department at Outdoor Living Brands as we look to continue expanding our five brands across the country,” said Chris Grandpre, Chairman and CEO of Outdoor Living Brands. “As homeowners continue to prioritize outdoor living space, their expertise and extensive track record of notable results will help to further grow our portfolio of brands in 2018 and beyond.”
As vice president, Marcia is responsible for leading the franchise recruiting team to build franchise growth across all five brands. An industry veteran, Marcia brings over 17 years of experience in franchising to her new role. Prior to Outdoor Living Brands, Marcia served as a member of the executive team of PuroClean as Vice President of Franchise Development, and began her franchising career as a CertoPro Painters franchisee in Kansas City at the age of 25, rapidly growing her business to nearly $1 million in annual revenue.
Elissia will handle all franchise recruitment efforts for the fast growing irrigation brand Conserva Irrigation, while Erin and Luc will oversee Outdoor Lighting Perspectives and Mosquito Squad, respectively, ensuring that all three brands reach their growth targets for franchise leads and expansion across the country.
Prior to Outdoor Living Brands, Elissia was the Chief Development Officer for Nothing Bundt Cakes, overseeing site selection, new store development, purchasing and procurement, R&D and distribution. Erin brings over 18 years of experience with Outdoor Lighting Perspectives to her new role, and was previously a franchisee in the system while also providing support and training for new franchisees. Luc served as president of FranNet Connecticut/ Rhode Island, where he assisted clients on finding and purchasing franchise businesses.
For more information about Outdoor Living Brands, visit http://www.outdoorlivingbrands.com/.
About Outdoor Living Brands
Outdoor Living Brands offers exciting franchise opportunities in the growing outdoor living niche. Their multiple, complementary franchise businesses create synergies and cross-promotional opportunities designed to enhance the operational and financial horizons of all franchisees. Currently, Outdoor Living Brands offers five franchise business models: Archadeck, Outdoor Lighting Perspectives, Mosquito Squad, Renew Crew and Conserva Irrigation.
SOURCE Outdoor Living Brands