Firehouse Subs® Brings The Heat In 45th State With First Alaska Restaurant
August 02, 2018 // Franchising.com // FAIRBANKS, Alaska - Firehouse Subs announces the grand opening of its first Alaska location in Fairbanks at 950 Old Steese Hwy on Wednesday, Aug. 8, under the ownership of Greg and Catharine Persinger. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder Sub®. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.
This is the first restaurant for the Persingers, who as fourth and fifth generation Alaskans are excited to ignite the flavor inferno in Fairbanks; a milestone for the local owners and for the brand as it enters its 45th state.
As an American curler and a member of Team USA at the 2018 World Men's Curling Championship, Greg had a memorable experience with Firehouse Subs while traveling with his team and competing for the national title at the U.S Men’s Curling Nationals.
“Early in the tournament, Greg took the team to eat at Firehouse Subs and they started winning,” said Catharine. “They continued eating at Firehouse Subs and it became their lucky charm - as the team ultimately went on to win the national title. When a local sub shop closed in Fairbanks, we knew we wanted to bring our community a great brand like Firehouse Subs.”
The Persingers look forward to continuing Firehouse Subs’ commitment to helping public safety organizations through Firehouse Subs Public Safety Foundation®, which has donated more than $35 million in grants to hometown heroes in 47 states, Puerto Rico and Canada.
The Fairbanks Firehouse Subs restaurant is open Monday through Sunday 10:30 a.m. to 9 p.m.
Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.
Founded by former firefighting brothers, the new Fairbanks restaurant décor reflects the founding family’s decades of fire and police service. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas depicting the rich history of the city, featuring the University of Alaska Fairbanks’ mascot, the “nanook” fishing, water rafting and participating in various activities along the Chena River. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,135 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $35 million to hometown heroes in 47 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation. This year, Firehouse of America will donate 0.13 percent of purchases at all U.S. Firehouse Subs locations to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars.
Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.
About Firehouse Subs
Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. Today, the brand operates more than 1,135 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder sub®.
- More than 1,135 restaurants in 45 states, Puerto Rico and Canada
- $35+ million donated to public safety organizations via Firehouse Subs Public Safety Foundation®
- Headquartered in Jacksonville, Fla.
SOURCE Firehouse Subs