Rachel’s Kitchen Bolsters Executive Team with Hiring of Pat Hiller as Vice President of Franchise Development

August 08, 2018 // Franchising.com // LAS VEGAS, NV - Rachel’s Kitchen - a fresh casual restaurant concept that offers a carefully crafted menu, from the healthy to the indulgent - has announced the hiring of franchise veteran Pat Hiller as Vice President of Franchise Development.

“Pat has extensive experience in franchising and his knowledge will be instrumental to the growth of Rachel’s Kitchen as we gear up to expand beyond our Las Vegas hub,” said Debbie Roxarzade, founder and CEO of Rachel’s Kitchen. “We are thrilled to welcome Pat to the team, and we are excited to see his future success with our brand.”

Hiller comes to Rachel’s Kitchen with experience as an officer and director within Fortune 1000, worldwide, regional, and multi-branded companies, encompassing franchise sales, administration, operations, real estate and construction. Prior to joining on with Rachel’s Kitchen, Hiller worked with notable brands including Starbucks, Dunkin Brands, Wendy’s, Drug Emporium, and Donatos Pizza, among others.

“Franchising is my passion and through my past roles I have learned a great deal in how to grow brands strategically to effectively reach their goals,” said Hiller. “I’m honored to join the Rachel’s Kitchen team and apply my experience to its growing brand”

Rachel’s Kitchen may be Nevada-based now, but the concept’s roots stretch all the way to the lap of luxury and taste of Beverly Hills. It’s here Roxarzade first made a name for herself, creating a number of celebrated restaurant concepts including Debbie’s Bistro, once recognized as one of Los Angeles’ “Big 10 Best New Restaurants.”

After the great success and notoriety of what were ultimately seven restaurants in Los Angeles, Roxarzade decided to relocate to Las Vegas and launch her newest venture – Rachel’s Kitchen. Named after her daughter, the first Rachel’s Kitchen was opened in 2006 – a quaint café featuring delicious and reasonably priced bistro fare.

Today, the brand has eight locations across Las Vegas, including a covet spot at the McCarran International Airport. According to Hiller, the brand expects to open five locations within the next 24 months and plans to enter additional regional markets, specifically targeting Reno, Phoenix and Salt Lake City.

About Rachel’s Kitchen

Launched in 2006 and franchising since 2008, Rachel’s Kitchen fulfills a niche segment in the restaurant space, transforming “fast casual” into fresh casual by focusing on wholesome food, with fresh ingredients, often locally sourced. With menu items ranging from healthy to indulgent, Rachel’s Kitchen is for everyone. Today there are eight restaurants open and operating in the Las Vegas Valley. For more information, visit www.rachelskitchen.com.

Media Contact:

Cami Fannin
Franchise Elevator PR
(847) 239.8171

SOURCE Rachel’s Kitchen



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