The Hummus & Pita Co. Marks Beginning Of National Expansion Efforts With Opening Of First Franchised Location In Connecticut
The Authentic Mediterranean Concept Is Bringing Their Craveable Menu To Brookfield, CT & Nationwide Markets
August 08, 2018 // Franchising.com // BROOKFIELD, CT - The Hummus & Pita Co., one of the country’s leading and fastest growing Mediterranean fast casuals, will mark the official start of national expansion with the opening of its first franchised store in Brookfield, Connecticut on Saturday, August 11. The brand’s newest outpost, located at 15 Federal Road, is part of a multi-unit, statewide franchise deal inked earlier this year. The Brookfield store will introduce The Hummus & Pita Co.’s fresh, authentic Mediterranean fare and viral hummus-based desserts, including Dessert Hummus, Hummus Shakes, and Hummus Ice Cream, to a new legion of fans all across the state of Connecticut.
“Since first finalizing our franchise deal with The Hummus & Pita Co., we have anxiously been waiting for this day. It fills my heart with immense joy to see my dream of opening one of New York City’s best Mediterranean fast casual concepts come to fruition. I am proud that the first ever franchised location of The Hummus & Pita Co. – the authentic, delicious, and freshly-made Mediterranean food - is in my community,” said franchisee Saiyam Shah.
The fresh and healthy Mediterranean concept has been delivering guilt-free, homemade cuisine to the masses since 2011. All menu items are made from scratch on the premises at each location, using only the freshest ingredients available to ensure high-quality, flavor-focused eats for every guest. The Hummus & Pita Co. stands out from other Mediterranean concepts for its freshly-baked pita and laffa breads, wide variety of vegetarian dishes, meats cooked in a traditional taboon oven, and its signature hummus-based dessert offerings like the Hummus Shake and Hummus Ice Cream, which have been recognized by national media outlets including ABC’s The Chew, People Magazine, Business Insider, PopSugar, and more.
The Hummus & Pita Co.’s three existing stores in New York City average impressive unit economics of well over $1,000 in sales per square foot. The high sales volume, coupled with high consumer demand, proves the brand is well-poised for its planned national expansion, including units in development in Denver, CO; Bellworks, NJ; and Detroit, MI; which are slated to open by year’s end, and multiple units in Los Angeles, CA planned for 2019. Due to the brand’s rapid franchised growth and expansion into new markets, The Hummus & PIta Co. was named one of QSR’s “13 Emerging New York City Fast Casuals to Watch” and “11 Restaurant Franchises on the Cusp of Greatness.”
“We, as a family, are so excited to be able to spread our dream nationally with our first of five Grand Openings in five new markets in the next four months,” said Dave Pesso, co-founder of The Hummus & Pita Co.
The Hummus & Pita Co. is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.
About The Hummus & Pita Co.
The Hummus & Pita Co. is a New York City-based concept that brings healthy, homemade Mediterranean cuisine to the masses in a comfortable and inviting environment. All menu items are made-from-scratch on the premises, using only the freshest ingredients available to ensure high-quality flavor-focused eats at every visit. The concept has been named one of “13 New York Fast Casuals to Watch” and “11 Restaurant Franchises on the Cusp of Greatness” by QSR Magazine, and their signature Dessert Hummus was dubbed one of “America’s Most Innovative Menu Items” by QSR in 2017. The Hummus & Pita Co. currently operates four locations in New York City and Brookfield, CT, with additional units in development in Denver, New Jersey, Detroit, and Los Angeles. For more information, visit www.hummusandpitas.com.
Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth—as of 2015, over 1,000 new restaurants are in development across their current portfolio. For more information, visit www.fransmart.com.
Ajenda Public Relations
SOURCE The Hummus & Pita Co.