IHG's Newest Hotel Indigo In Australia To Bring The Neighbourhood Story Of Adelaide's Iconic Markets To Life
September 10, 2018 // Franchising.com // Australia’s most iconic food market will be the focal point of IHG’s latest hotel signing, with Hotel Indigo Adelaide Markets set to open in 2020 in partnership with Primefield Property Pty Ltd.
The sixteen-storey boutique hotel on Market Street, which will shortly commence construction, will be the first Hotel Indigo in Adelaide and the sixth signing for the brand in Australasia, following Hotel Indigo Brisbane Fortitude Valley, Melbourne Docklands, Sydney Central, Melbourne Little Collins Street and Auckland.
No two Hotel Indigo properties are the same, with each drawing on the story of its local area to inspire every aspect of the hotel to help guests feel part of the destination. With its vibrant atmosphere and special place in Adelaideans’ hearts, there would be few neighbourhoods more would be more apt for a Hotel Indigo than the Central Market precinct.
Built in 1869, Adelaide Central Market is one of Adelaide's best-known landmarks one of Australia's largest fresh produce markets providing a range of fresh and multi-cultural products, including fruit & vegetables, meat & seafood, cafes, breads and much more. Hotel Indigo Adelaide Markets will draw on this personality through distinctive architectural and interior design that will flow through the 137 rooms, meeting spaces, gym and level four pool with sun deck. And with such a thriving hub of produce and culture at its doorstep, local food will be integral to the hotel’s neighbourhood café and rooftop bar.
Abhijay Sandilya, IHG’s Senior Director of Development – Australasia, said: “Australia loves the Adelaide Central Markets, and for good reason. It’s a local destination that has developed its own distinct identity and culture, so we know that visitors will love a hotel that can capture that essence and deliver a unique experience. That’s why we’re thrilled to announce the signing of Hotel Indigo Adelaide Markets, an upper upscale accommodation for the inspired traveller. Hotel Indigo will complement IHG’s existing Holiday Inn Express, InterContinental and soon-to-open Crowne Plaza, giving travellers options to cater to every stay”
The deal was agreed between IHG and owner Primefield Property Pty Ltd, who was represented by Rob Williamson and Vasso Zographou of Savills Australia.
Nick Lee, Director at Primefield Property Pty Ltd, said: “Adelaide is currently one of the more stable Australian hotel markets and the Central Market is the most visited place in South Australia, with approximately 8 million visitors per year. We are thrilled to partner with IHG, one of the world’s leading hotel management companies, to bring the Hotel Indigo brand to Adelaide. We are confident that it will be a strong performing hotel that will be loved by locals and visitors alike.”
The hotel enjoys the ideal location in the centre of the Adelaide’s square mile, with close proximity to corporate and leisure demand generators including the market precinct, Chinatown, restaurants, retail and the courts. It’s also a short 6km from Adelaide Airport.
IHG currently has 48 hotels operating under four brands in Australasia, including:
InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 22 in the pipeline, including Hotel Indigo, EVEN Hotels and vocoTM. Watermark Hotel & Spa joined the IHG system in June and will rebrand as voco later in 2018.
IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts ® Hotels & Resorts , InterContinental ® Hotels & Resorts , Kimpton ® Hotels & Restaurants , Hotel Indigo ® , EVEN ® Hotels , HUALUXE ® Hotels and Resorts , Crowne Plaza ® Hotels & Resorts , voco™ Hotels ® Hotels & Resorts , Holiday Inn ® , Holiday Inn Express ® , Holiday Inn Club Vacations ® , Holiday Inn Resort ® , avid™ hotels , Staybridge Suites ® and Candlewood Suites® .
IHG franchises, leases, manages or owns more than 5,400 hotels and 810,000 guest rooms in almost 100 countries, with nearly 1,800 hotels in its development pipeline. IHG also manages IHG ® Rewards Club , our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.
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