Molly Maid Refreshes Brand Image for First Time in 34 Years

Nation's Leading Residential Cleaning Company Tosses Old English Bonnet for Tidier Look

ANN ARBOR, Mich. - Sept. 10, 2018 // PRNewswire // - For the first time since its inception 34 years ago, Molly Maid, a Neighborly company and the nation's leading residential cleaning franchise, has dusted off its original old English bonnet logo to reveal a fresh, clean lotus.

The new logo is the first of many pending brand updates for the established residential cleaning company. Synonymous with trusted service, cleaning quality, digital presence and well-marked vehicles, Molly Maid is streamlining its look and overall market presence to meet the changing customer landscape and equal desire for quality and convenience.

"The bonnet is not representative of today's modern age," said Molly Maid Brand Director Jennifer Gregory. "We refreshed our original bonnet logo from 1979 to a lotus. We want the lotus to evoke the feeling one gets when they walk into a clean home – the scent of soft, natural fragrances, the attention to detail and tranquility of a tidy space."

Molly Maid's new, cleaner look will modernize the brand to define its future as the preferred company for maid service and quality home care that meets the lifestyle of today's consumer. For more information or to schedule a cleaning, visit

About Molly Maid®

Molly Maid®, a Neighborly company, is a residential cleaning franchise that cleans more than 1.7 million U.S. homes annually. Founded in 1979 and franchising since 1984, there are more than 450 Molly Maid units operating in the United States. Molly Maid established the Ms. Molly Foundation in 1996 in an effort to raise awareness and support for victims of domestic violence. Acquired by Dwyer Group® in 2015, Molly Maid is part of Neighborly, a community of home service experts, leveraging Dwyer Group's nearly 2,500 professional home service experts across 13 brands in the U.S. and Canada with a unique direct service function that provides consumers assistance with nearly all aspects of their home care needs. Neighborly brands include: Aire Serv®, Five Star Painting®, Glass Doctor®, Portland Glass®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter®, Protect Painters®, Rainbow International®, Window Genie®, The Grounds Guys® and Mosquito Joe®. Additional information about Neighborly can be found at For more information about Molly Maid, visit

Media Contact:

Bre Whalen
Fishman PR
(847) 945-1300

SOURCE Molly Maid



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Pancheros Mexican Grill
Panchero's is a quick-serve, fresh-Mexican franchise founded in 1992, famous for serving tortillas pressed fresh right before its customers' eyes...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.