Camp Bow Wow Names Cail Morrison as New President
Nation's Largest and Most Trusted Pet Care Franchise Appoints Franchise Industry Veteran to Lead the $100+ Million Dollar Brand
September 12, 2018 // Franchising.com // WESTMINSTER, Colo. - Camp Bow Wow®, the largest and leading doggy day care and boarding franchise, announced the appointment of Cail Morrison as its new President, effective immediately. Morrison, former Vice President of Anytime Fitness' North American Franchise Operations, spent 11 years propelling the company to become a top fitness franchisor.
As the leader of Camp Bow Wow, a $100+ million dollar brand, Morrison will focus on increasing unit level revenue and profitability, leveraging new technologies to stay atop of industry innovation, and accelerating system growth. His extensive experience and fresh perspective will be an invaluable asset across the company.
"Cail's strong grasp on the franchise industry as well as his passion and willingness to dive right into our dog-centric business makes him the ideal candidate to take on this role," said Doug Drew, President of VCA Animal Hospitals and Petcare Services, parent company of Camp Bow Wow. "We feel confident that Cail will work with both our franchise owners and the corporate team to help the company continue to remain at the forefront of the pet care industry."
"I'm thrilled to join the Camp Bow Wow team where there is not only great opportunity for growth on individual and company-wide levels, but is also a place where everyone has a passion for what they do," said Morrison. "I believe franchising gives people the opportunity to be their own boss, do something they love and live a balanced life. It's our job to create a path in which all of this can happen together. That's the fun part for me and I'm excited to use my previous knowledge to help grow and to simultaneously learn from the thriving pet industry."
At his previous senior leadership position, Morrison was responsible for accelerating business growth and driving profitability for the 2,600 Anytime Fitness North American franchise locations as well as opening 200 new franchises per year.
For more information about Camp Bow Wow, to find a location near you, please visit campbowwow.com.
About Camp Bow Wow®
In 17 years, Camp Bow Wow, the largest pet care franchise, has sold more than 180 franchises in 40 states and Canada. The company is a $100+ million dollar brand, with 150+ open locations and more than 50 in the process of opening across North America. For the third consecutive year, the company is ranked #1 in the pet care category in Entrepreneur's 2018 Franchise 500 list and named in Entrepreneur's 2017 and 2018 Best of the Best List. The Camp concept provides the highest levels of fun, safety and service for its Campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive. The Westminster, Colorado-based company started franchising in 2003, and today over 70% of franchises have women in ownership positions. In addition to day care and overnight Camp, the company also offers in-home pet care, grooming services and a rewards-based dog training program. Since September 2017, VCA, Inc. and subsequently Camp Bow Wow are wholly owned subsidiaries of Mars, Incorporated.
SOURCE Camp Bow Wow