Firehouse Subs® Hooks National Uber Eats Partnership
Nearly 500 Restaurant Locations Already “Fully Involved”
September 13, 2018 // Franchising.com // JACKSONVILLE, Fla. - One of America’s leading fast casual restaurant brands, Firehouse Subs, addresses growing consumer demand for the convenience of food delivery coupled with superior food quality, announcing a national partnership with Uber Eats - North America’s fastest growing food delivery platform.
With a commitment to and passion for hearty and flavorful food, heartfelt service and public safety, nearly 500 Firehouse Subs restaurants are already on the platform, with a goal of 700 by the end of the year. Whether craving a top-selling Hook & Ladder® or Smokehouse Beef & Cheddar Brisket™, offering delivery in partnership with Uber Eats provides an additional channel for Firehouse Subs to serve existing and potential guests.
In addition to serving local communities, the new partnership allows Firehouse Subs to better serve its franchisees by expanding their sales channels.
“Through third-party delivery, we’re able to widen our franchisees’ business while also offering our brand to customers where and when they choose to enjoy our food,” said Firehouse Subs Chief Financial Officer Vince Burchianti. “Uber Eats is the premier delivery service provider, with the ability to increase brand visibility among off-premise consumers that otherwise might not consider Firehouse Subs, ultimately driving incremental revenue to our franchise family.”
“It’s our mission to make food delivery an everyday thing. Whether you can’t step out of the office and need a quick lunch, or are simply craving your favorite, subs have become increasingly popular on Uber Eats,” said Liz Meyerdirk, Global Head of Business Development, Uber Eats. “We’re excited to work with a best in class brand like Firehouse Subs, to deliver delicious subs to more people - that includes both faithful customers and those who are simply looking for something new to try."
Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder Sub®. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.
To enjoy Firehouse Subs’ signature hot subs near you, visit www.firehousesubs.com.
About Firehouse Subs
Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. Today, the brand operates more than 1,145 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. In 2017, Firehouse Subs received Technomic’s Chain Restaurant Consumers’ Choice Award as No. 1 Overall Brand and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder sub®.
Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.
- More than 1,145 restaurants in 45 states, Puerto Rico and Canada
- $35+ million donated to public safety organizations via Firehouse Subs Public Safety Foundation®
- Headquartered in Jacksonville, Fla.
Michelle Kelly - Maria Coukoulis
The Zimmerman Agency
SOURCE Firehouse Subs